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Little Witch Academia: The Enchanted Parade now showing in Japan with exclusive merchandise

Never has there been a more enchanted tale than that of a school of young witches and the small, newly founded animation studio that created them. Their success story reads like a fairytale: two former Gainax employees create Studio Trigger in 2011, release the animated short Little Witch Academia two years later, and thousands of fans across the world immediately fall madly in love with their film, eagerly raising funds through Kickstarter for a follow-up movie, which surpassed its goal of US150,000 in five hours, and ultimately made $625,518 for their next film.

Now it’s time to see what this group of dedicated fans helped to create, as the new film, Little Witch Academia: The Enchanted Parade has finally hit big screens for a limited two-week run in Japan. And to add to the excitement of the highly anticipated release, there’s a line of exclusive merchandise available for film-goers to purchase until the film finishes screening on 23 October.

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Even more interesting facts to complete your Hello Kitty knowledge!

Hello Kitty was a hot topic for a while last year when news suddenly broke that Kitty-chan wasn’t a cat! Of course that subject was cleared up by Sanrio representatives, but it got us wondering, what other sordid secrets does Hello Kitty hide behind that cute veneer? One of the writers for our Japanese-language sister site Pouch is a huge Hello Kitty fan and she’s compiled a list of factoids about the lovable Kitty-chan. You will definitely learn something new after reading this 33-item list!

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  • Jun 30, 2015

Going, going … gone! Starbucks x Alice+Olivia mugs sell out across most of Japan in a single day!

If you’re into fashion, coffee, or both, you may remember the collaborative items that Starbucks and New York-based fashion brand Alice + Olivia came up with, the first of which were released in North America about a year and a half ago. Not surprisingly, the items apparently caused a bit of a craze among fashionistas at the time (seriously, who thinks of something like a tumbler dressed up with a tutu?), with everyone clamoring to get their hands on the limited edition goods.

Well, it turns out the collaboration recently made its way to Japan, but one of the reporters from our Japanese sister site Pouch ended up finding out the hard way that the goods were in just as much demand here in Japan as they were in the U.S.!

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Seven examples of truly lame merchandise that even hardcore fans don’t want

For hardcore fans of a certain band or TV show, part of the fun is amassing a collection of tie-in products designed to meet your exact needs and interests. Nowhere does this ring true more than in Japan, where geeking out over a variety of goods relating to your most beloved anime or music group is basically all part and parcel of fandom.

But sometimes the companies who produce these products tends to go a little too far, attempting to dupe devoted fans out of their hard-earned cash in exchange for, well, a heap of junk. Read on to view seven of the worst offenders!

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Tokyo, Osaka limited Gintama shops to sell limited edition merch for a limited time

In honor of the return of historical-sci-fi-comedy anime Gintama to television screens across Japan, Namco announced the opening of three shops in Tokyo and Osaka starting on April 18.

The limited-time shops will be selling both limited Gintama merchandise as well as some super-limited items. Yes, it’s a collector’s dream and a civil-rights enthusiast’s nightmare as there are so many limitations to these stores you’d think you’d lost a few of your inalienable rights in the process!

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Gotta buy ’em all! Whimsicott Substitute Plush Toys have taken over Pokémon Centers in Japan!

Whenever someone mentions Pokémon, the first thing that pops up in my head is Pikachu. And then there’s Charmander and Squirtle and Bulbasaur…and Jigglypuff and Snorlax… and that’s about all the Pokémon I can name among the 700 over monsters in the multimedia series.

With more than 700 characters, one would think that fans would be spoilt for choice shopping for character goods at the Pokémon Center, but as it turns out, the Pokémon Centers in Japan have been taken over by the Whimsicott Substitute Plush Toy (Elfuun no Migawari Nuigurumi) and fans are rushing in to grab them by the basket!

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New Sailor Moon pens: “Magic not included”

The release of the reanimated Sailor Moon series has brought with it an influx of new and exciting merchandise, much to the joy of fans old and new alike. Jewelry, apparel, accessories… even pens that look like our beloved Scouts’ transformation wands.

But for those of you who were wishing to fight some evil by moonlight, you may be in for a bit of disappointment.

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Youkai Watch set to embrace modernity with new “Youkai Pad” accessory

Okay, so Youkai Watch is a cultural juggernaut in Japan these days, capturing kids’ hearts and enslaving them like so many collectible youkai monsters. But despite the brilliant marketing behind the franchise (how about something exactly like Pokémon… but with… traditional Japanese Youkai?! Genius!) we’ve often thought that the concept of using a common watch as a crux to base the whole thing on seems a bit, hmm, old-fashioned. Who even wears a wristwatch anymore, when we all have the time displayed on our various smartphones and other electronic devices? Well, it seems that the people pulling the strings have now decided to switch their merchandising focus from watches to tablets, taking inspiration from the “Youkai Pad” used by supporting character Whisper to call up information on various Youkai. (No, no, it’s nothing like a Pokédex. Honest.) The brand-new “Youkai Pad” is set for release early next year, and already fans have begun to slaver over it like hungry dogs at a barbecue.

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Yowamushi Pedal set to delight fangirls with karaoke rooms, mocktails and men’s boxers

Anime series Yowamushi Pedal has set off on its second season, titled Yowamushi Pedal Grande Road, and its creators have shifted gears with new goods and collaborations to up the game.

Starting with a collaboration with karaoke chain Karaoke no Tetsujin (AKA Kara-Tetsu), the series’ makers also have plans to release men’s boxer shorts, however ironically, at an event targeted for girls. Whether they expect their fangirls to wear men’s undies themselves or are hoping the girls will buy them for their boyfriends, we haven’t got a clue, but we have all the details about this peculiar collaboration after break!

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The E3 merch is pretty boring…with one exception【RN24 at E3】

We’re here at E3, and we realize the focus should be on the games, but we did take a small detour and poked around the merchandise store for some sort of souvenir (somehow, I wasn’t satisfied with the mutant rabbit balloon swag from Sunset Overdrive). Overall I wasn’t impressed with the T-shirt designs or commemorative mugs inscribed with “E3,” but there was one exception.

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Hello Kitty is now officially over the hill, but still adorable

Hello Kitty is turning 40, but her birthday is definitely not going by unnoticed. Fans in the Tokyo area are in for a treat with the Shibuya de Hello Kitty (“Hello Kitty in Shibuya”) event. In a collaboration with Shibuya department stores such as 109, Tokyu Hands and Hikarie, Hello Kitty fans will have a multitude of ways to help Hello Kitty ring in her 40th year. It’s enough to make Avril Lavigne explode.

From whoopie pies to champagne to photo events to wrestling gear, everyone’s favorite mouthless cat is making her presence known in one of Tokyo’s most popular neighborhoods. The event runs from April 24 to May 6 (depending on participant), so many people will be able to use the Golden Week holidays to check it out.

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Attack on Tea-time: The perfect mug for fans of this year’s biggest anime

Green tea simply not manly enough for you? Worried that everyone in the office will think you’ve gone soft if you break out a pack of barley tea instead of filling your cup with the communal coffee? Then add a touch of terror to tea-time with this awesome, limited edition Attack on Titan mug and chakoshi tea strainer set.

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