Sega

Giant new nine-floor arcade opens in Tokyo, wants to welcome new and old games fans alike

Landmark Akihabara location reopens with new owners.

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Sanrio and Sonic the Hedgehog characters become fast friends with new plushie collection

Gotta go fast, gotta be friendly.

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Yakuza video game even in Japan allows fans to both marry and divorce their 2-D crushes

Like a Dragon/Yakuza exhibition offers wedding ceremonies with charavter of your choice, provides paperwork to tie the knot and sever it too.

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Tokyo Game Show — Cosplay dreams broken, Mr. Sato heads to the Like a Dragon/Yakuza booth anyway

Awesome recreation of the Kamurocho Gate eases his Majima pain.

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Sega’s Like a Dragon yakuza teaches “useless” English, let’s use it to learn some useful Japanese

Kiryu seems like the kind of guy who should know that effort is never meaningless, and this time is no exception.

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Sega throws ‘90s-era jabs at Nintendo in new video for latest Sonic game【Video】

Sega recreates video from the the 16-bit console wars of the ’90s to promote Sonic Racing: CrossWorlds.

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Game over as 33-year-old landmark arcade closes in Tokyo’s Akihabara district【Photos, video】 

The shutter and curtain come down on the first arcade Sega ever opened in Japan’s biggest gamer neighborhood.

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New multi-floor arcade opens in Tokyo on same day Akihabara landmark announces closure

We may have to say goodbye to Akihabara Building 1, but it’s also time to say hello to a brand-new GiGO arcade elsewhere in Tokyo.

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Landmark Akihabara arcade, opened by Sega over 30 years ago, announces sudden closure

Tokyo is about to lose another site of game otaku history.

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Yakuza vending machines coming to real-world Tokyo neighborhood that inspired Like a Dragon games

Do you love Kamurocho?

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Overwhelmed by modern social media? Japanese company is bringing back pagers with an emoji-twist

Sega’s emojam wants to keep messages short and sweet, plus within your circle of close friends.

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Genshin Impact characters to become delicious desserts at video game arcades in Japan

Ready to sink your teeth into Genshin Impact in a whole new way?

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New Famicom game cartridge business card holders from Sega Plaza cause a stir in Japan

Sega serves up Nintendo nostalgia with five classic games, but they won’t be easy to get.

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Sega successor opens new arcade with a regional craft beer bar inside it

Multiple regional brewers and amazing taiyaki will keep you from getting too thirsty or hungry while you’re at Japan’s newest arcade.

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How to throw off your suit and shirt like a Like a Dragon tough guy, starring Mr. Sato【Videos】

The iconic scene from Sega’s over-the-top series might look like the sort of thing only video game tough guys can do, but Mr. Sato shows how to do it in real life.

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Sega celebrates graduation season with chalkboard art of iconic video game characters

A touching video clip culminates with some famous well-wishers sending a special message to this year’s graduating class.

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Turning your car into a Like a Dragon video game itasha can now get you paid and clothed

Kiryu on board.

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Why is there a wrestling ring in the Underground Arena fighting bar in Kabukicho?

Investigating the underbelly of Tokyo in one of its most notorious districts.

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Why don’t hosts in Kabukicho approach our female reporter any more?

Back when she was younger she couldn’t get away from them, so we visit a host club to find out what’s going on. 

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Is real Tokyo as dangerous as the Yakuza video games? Chapter 4: Not Like a Dragon

The fourth and final stop on Mr. Sato’s look at Kabukicho, the real-world Kamurocho.

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