style
The new “Obi de Boots iki” line of footwear represents a modern take on traditional styling.
The latest summer collection of our favorite modern samurai kimono offers a range of functionally fashionable garments.
Looking for a new ‘do? Leave everything to the staff at Sorcier’s in Tokyo–they’ll know exactly what to do.
How the loud-and-proud Fab Five were able to find success in a country that lags behind others when it comes to LGBTQ issues.
Check out these pawsitively epic kitty shirts available on Ameowzon Japan! (Uh, we mean Amazon. Amazon Japan.)
Uniqlo, the hugely popular Japanese chain store that stocks a variety of simple, practical and affordable clothing, has expanded into a world-wide venture, with stores in Singapore, Australia, the United Kingdom, the United States, Germany, France, Russia, Hong Kong, Indonesia, Bangladesh, and, well, you get the picture. In the West in particular, Uniqlo has a pretty cool image thanks to its simple, pared-down designs and celebrity approval (for example, Pharrell Williams designed a range for them in April 2014), so it might surprise some of you to hear that there are people in Japan who tend to be a bit snobby about Uniqlo, looking down on its regular clientele for lacking in fashion sense.
It’s no secret that ladies in Asia have become the masters of makeup in recent years, with shocking before-and-after transformations popping up online pretty much on the reg. In Japan in particular, makeup trends tend to follow a very different format to those in the west, with plenty of tips and tricks designed to highlight features we wouldn’t even consider, such as the angle of an eyelid crease, or the puffiness of eyebags. There’s even makeup that’s designed to make you look a bit ill.
This new makeup palette seems at first glance to be nothing more than a cute product themed around a fairytale character. In actuality, it’s the perfect tool for creating one of the past year’s most unusual trends, “undereye blush”.
Japan isn’t that big geographically, but it’s still divided up into 47 different prefectures. Even though it’ll usually only take you a couple of hours to pass from one into the other (and even less if you’re on the Shinkansen), each has its own unique feel to it. Depending on where you are, people eat different foods, celebrate holidays in different ways, and even like different clothes, as shown by a study that reveals how Japanese women like to dress by prefecture.



















Japan has omurice chocolate, and the weirdest thing isn’t how it tastes
Lawson convenience stores sell a mega katsu sando, and there’s a hack to get it cheap in Japan
Downloads of 39-year-old Guns N’ Roses song increase 12,166 percent thanks to Gundam
Take a trip to Japan’s Dododo Land, the most irritating place on Earth
Japan manners debate: Is it OK to put a Mister Donut donut back on the shelf after taking it?
This balding middle-aged fairy is one of Japan’s most unique mascot characters
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Original McDonald’s character Speedee makes a comeback in Japan
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Three beautiful places to see Japan’s plum blossoms after starting your day in downtown Tokyo
Cherry blossom forecasts map shows Japan’s OTHER sakura season is starting right now
Huge Evangelion Unit-01 head appearing in lights in Japan to celebrate anime’s 30th anniversary
New Studio Ghibli stamps leave an impression on your stationery…and your heart
Family Mart releases huge range of cute sweets for Cat Day in Japan
Japan’s first all-matcha ramen restaurant is now open in Kyoto【Photos】
Japan’s most famous Mt. Fuji view park cancels cherry blossom festival because of overtourism
Starbucks Japan releases new drinkware and goods for Valentine’s Day
Japan releases first official sakura cherry blossom forecast for 2026
Archfiend Hello Kitty appears as Sanrio launches new team-up with Yu-Gi-Oh【Pics】
China’s don’t-go-to-Japan warning looks to be affecting tourist crowds on Miyajima
Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
Studio Ghibli releases new “komorebi” plush toys from Princess Mononoke and Spirited Away
Yokai are descending upon Tokyo this spring in the latest immersive art experience
Japan’s Naruto theme park now offering real-world version of Minato’s kunai ninja weapon
Our 52-year-old pole dancing reporter shares his tips for achieving your New Year’s exercise goal
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
This balding middle-aged fairy is one of Japan’s most unique mascot characters
Godzilla-shaped ice cream on sale in Tokyo near the sight his most adorable rampage
Swapping seats on Japan’s bullet trains is not allowed, Shinkansen operator says
Top Japanese baby names for 2025 feature flowers, colors, and a first-time-ever favorite for girls
Original McDonald’s character Speedee makes a comeback in Japan
Is China’s don’t-go-to-Japan warning affecting the lines at a popular Tokyo gyukatsu restaurant?
Does Japan’s five-yen coin need a foreigner-friendly redesign?
What’s the best way to spend 1,000 yen at Don Quijote in Japan?
Awesome website allows you to make your own Dragon Ball character, battle other fighters
Kyoto planning surprise late-night inspections of Airbnb-style rentals to fight overtourism
Rental grandma service growing in Japan, can help cook or break up with boyfriends
Chinese government tells citizens to not travel to Japan during Chinese New Year
The mystery of the phantom “sake pass card” at Japanese alcohol vending machines