Anti-drug posters and commercials usually have a way of getting us down. Dark images of despair, death and homelessness rely on realism to get the message across, leaving us with tiny mental scars as a warning to stay away from the dark side and walk on the right side of life.
Here in Japan, though, anti-drug tactics are very different. Instead of scaring citizens, animated images are used to inform and empower people. And when the Tokyo Metropolitan Government enlists the help of the Survey Corps and Colossal Titan to fight the war on drugs, you’ve got a campaign that catches everyone’s interest.



















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