Heinz Japan finds its perfect pitchman: Pokémon’s Pikachu!

There’s no question that this is a case where the celebrity endorser really is a fan of the product.

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Häagen-Dazs Japan releases new ASMR ice cream called “Rocky Crunchy!”

Meet the new stars of your next viral ASMR video.

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Real-life Professor Oak? Pokémon Company recruiting PhD holders in science and agriculture

Doctorate degree, bilingual communication skills, and research regarding plants and animals are only requirement for mysterious position with Pokémon Company.

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15 years after Tohoku tsunami, Japan’s free disaster phone message number is important to remember

Free-to-use system helps disaster victims connect with loved ones in times of crisis, and is worth remembering for anyone traveling or living in Japan.

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Yu-Gi-Oh rights holders address use of anime clip in White House post on attack on Iran

Yugi’s English dub voice actor also speaks out regarding meme-style video.

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Cowboy Bebop creator’s Samurai Champloo anime to become live-action series from Hollywood studio

Studio that made Netflix’s live-action Cowboy Bebop convinces Shinichiro Watanabe to work with them again.

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Is Daiso’s microwave Japanese rolled omelet maker worth your time and money? [Taste test]

Dashimaki tamago in three minutes sounds awesome, but if it tastes bad, it won’t be worth even 100 yen.

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Starbucks Japan opens new cafe and art gallery in top Tokyo tourist neighbourhood

Blending coffee culture with art in a historic district of Tokyo. 

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Studio Ghibli releases Catbus pullback keychain that runs like the anime character

This replica is tiny but its action is mighty.

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Exclusive Super Mario Yoshi figure to be given away at Dodgers Stadium [Video]

Yoshi meets Yoshi for a special Nintendo bobblehead.

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Japan has a cute Pokémon menu you probably don’t know about yet

Under-the-radar Japanese cafe chain serves a delicious salute to Ditto in celebration of Pokémon Pokopia.

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Pizza Hut Japan teams up with creator of one of the country’s best kinds of ramen for ramen pizza

Yokohama ramen continues to bring differently delicious tastes together with ie-kei pizza.

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Pikachu and Eevee become handmade Lladró porcelain sculptures to celebrate Pokémon’s 30th birthday

Pokémon franchise celebrates its 30th anniversary with a partnership with the Spanish luxury ceramics craftsmen.

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Nine great places to see spring flowers in Japan, as chosen by travelers (with almost no sakura)

Nanohana, fuji, and more reasons to get out and see Japan’s springtime flowers.

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Is this Tokyo government office still one of the best places in the city for a curry rice lunch?

Shinjuku Ward Office has a restaurant that’s open to anyone, but have they kept up their quality and value since our last visit?

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Tokyo bus line praised for handling of driver’s mental health

Driver driven to not drive by customer complaint.

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Is Japan’s Crab-shaped Cup Ramen Timer worth the hype?

This crustacean does more than just keep time on your three-minute instant noodles.

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Starbucks Japan offers special sakura picnics at Reserve Roastery Tokyo beside Meguro River

Enjoy a special experience at one of the best cherry blossom viewing spots in Tokyo.

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Spring pollen may be damaging your skin, so what’s Japan’s best moisturizing anti-hay fever spray?

Tell the plants “No, thank you!” to stinging skin with these five popular sprays.

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Starbucks Japan releases a new Cream Puff Frappuccino for a limited time

Exclusive drinks will make you feel like you’re biting into a choux cream pastry.

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