fast food

Make Your Own Yoshinoya Beef Bowl at Home, Even Better Than the Original 【Recipe】

Yoshinoya has been serving “tasty, low-priced and quick” gyudon (beef bowls) in Japan for over a century. In recent years, the chain’s bright orange signs can also be found at around 600 locations throughout Southeast Asia and the United States. It seems the world has fallen in love with the original Japanese fast food.

Now anyone can enjoy the beefy goodness of gyudon from the comfort of their own home thanks to this easy recipe. It’s the closest you’ll get to an authentic Yoshinoya beef bowl without having to put on pants.

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Burger King’s Controversial Anime Viewing Burger: Rip-Off or Work of Art?

Word has been swirling in the weeks leading up to the release of Burger King’s “anime viewing hamburger” which, as its name suggests, is a burger designed to be enjoyed while watching anime. Watching anime certainly would be an ideal snacking time, so the concept seems solid, but how is it really?

Our fast food specialist Kuzo went to investigate. Here is his report.

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We Prove We Are Culinary Wizards by Turning Cup Ramen Ingredients into Delicious Gourmet Meals

Cup Ramen, known to Westerners as “Grade A college student feed,” is perfectly formulated with enough sodium and other preservatives to both fuel late-night study sessions and cure massive hangovers, but nobody’s ever accused it of being a gourmet food.

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McDonald’s Japan Gives Away Free Breakfasts to Ease Monday Blues

Freeeeeeeeeeee!

McDonald’s is already known for cheap prices, but it’s about to get a whole lot cheaper: as in free. At least it will if you stop by for breakfast on your way to work Monday. Read More

Mos Burger Chimes in on McDonald’s 60 Second Service, Reminds People How Fast Mos Burger Ain’t

The January long promotional even Enjoy! 60 Second Service at Japanese McDonald’s franchises has been making waves all over the nation’s fast food consciousness.  Although a lot of negative stories have emerged over possibly being too fast or pushing the workers too much, it’s still tempting to get into the idea of ultra-fast food.

Rival Japanese burger chain Mos Burger might be feeling the heat this month as well.  One outlet in particular released a statement in front of their store explaining the virtues their considerably slower service.

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The King of Pizzas? We Sample Domino’s Pricey New Luxury Pizza 【Food Review】

Domino’s Pizza, one of the world’s most well-known home delivery pizza services, has recently released a new luxury pizza in Japan– an exclusive to the pizza fast food market.

Priced at 5,800 yen (about US$66), however, you’d be right to think twice before parting with your cash; after all, this is essentially just a circle of baked dough with fancy toppings. Sure, after piling all of your favourite toppings onto a pizza pie, one might hit the 5,000 yen mark, but a large-sized pizza starting at 5,800 yen?!

This had better be something very special…

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McDonald’s 60 Second Campaign Teaches Japanese Customers the Cost of Free Food

On January 4, McDonald’s Japan launched their “Enjoy! 60 Second Service” campaign, which promises customers their meal in less than 60 seconds or their next hamburger free.

The service is only in effect from the hours of 11:00 AM to 2:00 PM and the time limit doesn’t apply to products that are known to take over a minute to prepare, like the hefty Double Quarter Pounder with Cheese.

Even still, the promotion is shaping up to be a bit too much for the poor McDonald’s Japan floor staff, who are literally on the timer with every order. Only two days after launch, Twitter has erupted with complaints that the promotion has caused a sudden drop in the quality of service, with many people sharing photos of their own “60 second disasters.”

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McDonald’s Turned into Maid Cafe in Taiwan

While McDonald’s Japan has been known to run some customer-pleasing promotions in the past, no amount of free hamburgers can top the stunt performed by the young female crew of one Taiwanese McDonald’s, who dressed up in pink maid outfits on New Year’s Eve.

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McDonald’s Guarantees Your Order in 60 Seconds or You Get a Free Burger, Employs Actual Hourglass

From January 4 to January 31, McDonald’s Japan will run a marketing campaign they’re calling “Enjoy! 60 Second Service”, where customers who are made to wait any more than a minute for their order during the hours of 11:00 AM to 2:00 PM will receive a coupon for a free McDonald’s burger of their choice. 

Even if staff are able to prepare the order within a minute, all customers who visit during the 4-hour time frame will receive a coupon for a free small-size ‘Premium Roast Coffee’.

To prove that the campaign isn’t all talk and no substance, staff at each of the 3,300 participating McDonald’s restaurants will be required to flip over an hourglass measuring one minute each time an order is placed.

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China: Fast Food too Slow? Throw it on the Ground!…err, Counter

Let’s face it. We have all complained about fast food chains at least once in our lives – whether it’s about the lack of menus, not serving you the cheeseburger you want, or a burger made too spicy. And the most common complaint out there has got to be “fast food not fast enough!”

Due to the low pay at fast food restaurants, it is not unusual to have a shortage of workers behind the counters and long queues of customers waiting to be served. When that happens, most of us would just mumble a few words of dissatisfaction to ourselves.

But when six out of seven counters are closed, and you are made to queue for 15 minutes without any proper explanations, even the most patient man can start to lose his temper.

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McSpeedy! Aichi McDonald’s Serves Breakfast for One Minute Only

There’s fast food and then there’s fast food.

According to the website for one particular branch of McDonald’s in Aichi prefecture, Japan, those wanting to pick up a morning bite will need to be up before the sun, not to mention be quick to place their order.

Despite being listed as open all year round and serving food for the best part of the day, the Komaki branch of McDonald’s is, apparently, only serving breakfast between 4:59 and 5:00 a.m….

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Burger King to Offer All-You-Can-Eat Whopper Buffet in Japan

Well Japan, you had a good run.

For decades your people have boasted the longest life expectancy in the world, but it looks like American fast food chain Burger King won’t rest until you start dropping a few ranks with some good ‘ol American heart attacks. We saw it first with the “15 strips of bacon for a buck” deal earlier this year—and you know how that ended.

Now Burger King is pulling out the stops with their boldest health-destroying promotion yet: an all-you-can-ear hamburger buffet.

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McDonald’s Japan to Close 110 Stores, Expand Home Delivery Service in 2013

Oh, Ronald! Where did it all go so wrong!?

McDonald’s Japan, a frequent guest on our pages thanks to its exciting promotional campaigns and stories about kids trying to eat almost their bodyweight in fries, yesterday announced that it is to close 100 stores across the country.

The move comes as a surprise to many since the fast food champion reported strong sales figures last year despite most businesses feeling the effects of the 11 March earthquake and resulting nuclear crisis.

The company is, however, hoping that the expansion of its home delivery service will fill the gaps left by their closed stores, and plans to more than quadruple the number of stores that will deliver delicious, greasy treats to your door.

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Burger King Japan’s Pumpkin Bomb Burger, Five Times the Pumpkin For $1.25

Burger King Japan, forever in the shadow of the golden arches, is always looking for new ways to attract customers.  They’ve already tried selling 15 bacon strips for $1 (resulting in a 105 strip bacon burger) and turned to the dark side with their completely black Kuro Burger.

This time, Burger King Japan will release a fall-inspired burger filled with pumpkin.

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Lotteria’s Tower Cheese Burger: The Reality of Five Patties Covered in Melted Cheese

Major Japanese fast food burger chain Lotteria is celebrating its 40th Anniversary this year.  In commemoration, they have brought back the infamous Tower Cheese Burger, five beef patties with five cheese slices, and introduced a five layered shrimp patty burger— each for only 500 yen (about $6.25 US) !

Sounds like great value for anyone with a carnivorous appetite, and, in case five patties sounds too overwhelming, you can also knock the tower down to three or four. Either way, they stack ’em high!   …or they try, at least… 

As you can probably tell from the picture above, we recently found out that reality isn’t always what the advertisements make it out to be.  Is this supposed to be a lesson in facing up to the truth? Read More

Japan’s Gyūdon Giants Launch Pricey New Dishes After Facing Financial Losses

While hamburger chains like McDonald’s Japan may be forever shaving yen off their prices and launching campaigns like free hamburgers and coffee, stores like Yoshinoya and Sukiya, home of the original Japanese fast food, gyūdon, are about to become a little more expensive.

The stores, which have been locked in fierce price wars for years, have, until recently, hoped to attract customers by offering rock-bottom prices and seasonal offers, but are beginning to feel the strain.

Is the businessman’s staple dish about to get a dash of sophistication? Or will the same-old beef bowl simply receive a bigger price tag?

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Lotteria’s Tower Cheeseburger Returns and It Brought Friends: Value, Shrimp, and Puns

Japanese fast food chain Lotteria is celebrating its 40th anniversary by bringing back the Tower Cheeseburger!  Yes, the Tower Cheeseburger is nothing new: RocketNews24 has reported on it before and, of course, made an ungodly sized burger out of it (pictured above).

Worry not though, as Lotteria has a lot more in store for its big 4-0.  For starters, the price of their 5-storey (five beef patties and five cheese slices) Tower Cheeseburger this year will cost a measly 500 yen! (US$6)

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Burger King Hopes Once You Go Black, You Never Go Back with their new Kuro Burger

Burger King is currently celebrating their 5th year in Japan.  But in an already saturated fast food market the famous American chain is a little late to the game.

So, in an effort to truly stand out from the crowd, Burger King Japan has designed fast food’s first black hamburger.  Dubbed the Kuro Burger (lit. Black Burger), it will go on sale for a limited time starting 28 September.

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Cruel Chicken’s Thesis: Is Colonel Sanders a Closet Cosplayer?

An image of a Colonel Sanders statue dressed up as Evangelion Unit-01 has been making the rounds on the Japanese internet…again.

Though the image above first popped up on the net over a year ago, its recent resurface makes a good opportunity to examine Japan’s fascination with dressing up the KFC mascot in further detail.

Check below for more pictures!

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Fast Food Customer Service in Japan Vs. Fast Food Customers in America: Two Videos Spark Discussion on Japanese Net

The fast food experience in Japan is much different that it is in America.

In Japan, step into any fast food restaurant and you are treated with the kind of service you see in commercials. Polite and attentive staff work in seemingly perfect unison to get customers their meal as quickly as possible, all while maintaining a smile on their face.

In America, the reality isn’t so golden. Fast food staff are often uninspired and lack enthusiasm and, perhaps as one reason for that, the customers can be loud, obtrusive and sometimes even violent.

At least, this is the image people are getting from two YouTube videos that have been making the rounds in the Japanese net since this weekend.

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