natto (Page 2)
The Hollywood actor eats natto, puts soy sauce in the wrong spot, and tries a hack for avoiding wasabi “burn”.
Why hadn’t we thought to stick natto and rice into warm fluffy crepe layers before now?!
Read More
Salty things are delicious on ice cream…but no one ever said anything about stinky things.
This natto mixer will let you mix to the max! It even has a special setting to recreate the recipes of a revered Japanese Rennaisance man.
The latest offering from Japanese snack manufacturer Calbee has got some people eagerly awaiting its release and others scratching their heads in puzzlement.
It might sound like an unusual pairing, but according to Japanese sweet connoisseurs, this is actually a delicious combination!
We’ve seen some strange pizza toppings in the past. From Kit Kats to squid ink, Japan certainly knows how to deliver when it comes to thinking outside of the box.
Now, there are two new awesome pizzas on the menu: Ramen Noodle and Natto Okonomiyaki. And that’s not all – both items are being offered as part of a collaboration using local ingredients that hark back to the 1960s. Available from Aoki’s Pizza from September 10, this is an opportunity that’s not to be missed!
Dear Taco Bell Japan,
I’m writing this open letter to first welcome you back to Japan, but also to warn you of a great danger that lies ahead.
When you first announced you would open in Shibuya I was among those who felt that warm feeling of an old friend returning. And even though there were a few hiccups with your grand opening such as the lack of beans and “supreme court tacos” on your online menu, I had faith Taco Bell would rise to greatness in Japan.
However, since then we haven’t really heard much from your restaurant, and that worries me. So, I’d like to present you with five ideas for uniquely Japanese tacos that will not only appeal to the local crowd, but be eye-catching enough to make your brand a name to remember. I even went ahead and actually made and taste-tested them for you!
Spend a while in Japan, and at some point you’ll no doubt encounter natto, sticky, stinky fermented soybeans that often get served over rice for breakfast. This polarizing food has its superfans and impassioned detractors among Japanese and foreigners alike, but if you happen to be in the former camp, you should know there is an all-you-can-eat premium natto pop-up bar in Tokyo’s Ginza this weekend.
Natto Boys (Natto Danshi) are a group whose sole purpose is to share the ancient and traditional Japanese food natto with the world. However, with its acrid smell and texture of an alien autopsy subject, those are some high hopes.
Already in about half a year, the Natto Boys have established a website featuring over 100 serving suggestions for the fermented soy beans to help promote the food at home. Now, they want to take the next step into the world’s second largest continent, Africa, and to do this they have turned to us for help via crowdfunding.




















Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Studio Ghibli releases new anime keychains that are like miniature figurines
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s Mister Donut Japan tries its hand at Taiwanese-style street food donuts
Lipton releases… Pudding Milk Tea in Japan?!?
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Hello Kitty is now a transforming truck robot[Photos]
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Lipton releases… Pudding Milk Tea in Japan?!?
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Bandai cancels gacha/blind-buy system for anime cosmetics, will let fans choose what they buy
Shinto shrine will bless your bike helmet and give you a sacred bike helmet stamp
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
Only five branches of Japan’s beef bowl giant Matsuya serve milk shakes, but how do they taste?
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Live-action Ghibli Princess Mononoke stage play tickets are now on sale
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Police in Japan summoned to deal with bank intruder…who is also a deer[Video]
War in Iran threatening Japan’s pudding production
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
Second-generation sumo burger coming to Burger King Japan with return of Baby Body Burger
McDonald’s and Gundam team up for customized anime mecha and fried chicken sandwiches[Video]