skincare

Pokémon color-coded cosmetic sunscreen set to protect skin this summer in Japan

Pikachu and pals team up with makeup maker &be.

Read More

French premium kid’s clothing brand collaborates with Pokémon for ultra-cute duds

It turns out that Pikachu’s cuteness suits any price range.

Read More

Bringing a little magic to your skin care rituals.

Read More

Rice bran, the skincare product used by Japanese women for centuries and now Chloë Grace Moretz

The American actress chatted to Vogue Magazine about her beauty secrets, with one in particular thrilling Japanese fans.

Read More

We try a skincare device that’s supposed to improve the effectiveness of our beauty products

Does Panasonic’s Ion Effector actually help your moisturizer penetrate your skin better?

Read More

Japanese beauty brand drops the word “whitening” from its products

Kao leads the way in eliminating the notion of “white is beautiful” in the skincare industry.

Read More

Smell like matcha tiramisu with new spray lotion from 126-year-old Japanese cosmetics company

Why settle for looking like a snack when you can smell like dessert instead?

Read More

Get ready with Roland, the top-earning host in Japan【Video】

Roland, “King of the Hosts”, shares his morning routine on YouTube.

Read More

We make a DIY face gel out of yuzu seeds, and it’s surprisingly cheap and easy!

Did you know that every part of the yuzu citrus fruit can be used for something?

Read More

Pokémon x Shu Uemura Pikashu makeup collection breaks the Internet

Server goes down as pre-orders open for limited-edition gold Pikachu range in Japan. 

Read More

Gwyneth Paltrow visits Japan, dines on sushi and soba as Goop beauty brand debuts in Tokyo

New Goop pop-up shop and cafe opens in Tokyo for a limited time.

Read More

Moisturizing gel from Japan markets itself as though a cat is cleaning you with its drool【Pictures】

Cat fanatics, this one’s fur you! This new all-in-one moisturizer is designed to look and feel like cat spit.
Read More

Give in to the beautiful side of the Force with Japan’s new Star Wars skincare masks

Face packs transform you into Star Wars’ heroes and villains, are just the thing to re-moisturize if your skin is dry from too much time on Tatooine.

Read More

FRISK breath mints to debut as cosmetics and skincare products!

How do you turn internationally popular breath mints into a line of cosmetics and skincare items? Here’s how!

Read More