SNJO (Page 23)

Pokémon Eevee evolves into Japanese convenience store sweets with exclusive merch giveaway【Pics】

Pokémon fans can grab snacks and catch Eeveelutions at Family Mart.

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Nattoku! Factory offers free factory tours of a famous natto brand production process

Diehard lovers of Japan’s infamous fermented soy beans can now get a glimpse of the sticky production process.

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Searching for Japan’s “river of the dead” in Tottori Prefecture【Photos】

Legends say Sai no Kawara exists on the border between the realms of the living and the dead, but the map says it’s in Tottori.

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An elegant and hefty cheeseburger bento awaits at the “Japanese Costco” Lopia

It’s so classy, you’ll want to eat it with a knife and fork.

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Our reporter tries nuikatsu for the first time, but is he too old for this otaku lifestyle hobby?

P.K. and Pokémon Pansage make their nuikatsu debut.

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Muji releases ice creams with special ingredients for summer in Japan

Muji is known for its high-quality products, but are its ice creams worth buying? 

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Lawson overloads some of its popular foods by doubling their amount for its 50th anniversary


Will our reporter be able to finish one of their dishes in a single sitting?

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We enjoy sheer searing bliss with the help of a fun new torching tool from Family Mart

There’s a fine line between playing and experimenting with food…make that ten different foods, to see which one was most on fire.

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Is 7-Eleven’s new anko butter burrito un-bean-lievably bad, or burrito bliss?

We spill the beans on 7-Eleven Japan’s latest fusion food.

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Does the Shirotama Maker kitchen gadget really create perfect instant ramen eggs?

Cup Noodle’s Nissin creates a way to elevate your ramen, but it might be more hassle than it’s worth.

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Awesome tempura soba noodle breakfast makes this Tokyo hotel near Akihabara a budget travel hero

Skip the morning convenience store run and charge up for the day ahead with delicious seasonal tempura.

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Starbucks Japan releases exclusive new Mango Au Lait for summer

A simple beverage that’s ripe for customisation.

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Starbucks Japan’s new Hot Frappuccino is almost too spicy to drink

This limited-edition beverage will be forever burned in our memory.  

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Can putting a giant dragonfly on your head repel bugs?

If you can’t beat ’em, wear ’em.

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McDonald’s Japan’s Very Hungry Caterpillar Happy Meal toys are very cute【Photos】

Classic children’s literature star takes big appetite to McDonald’s.

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Sausage stepping in for increasingly expensive octopus at takoyaki stands around Japan

Sausageyaki?

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Dragon Quest’s Slime is now a geisha (and delicious)

Dragon Quest Walk’s Kyoto strolls inspire collaboration with local confectioner that’s been in business for more than 300 years.

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Is splendid alfonsino ochazuke from a vending machine too fishy, or splendidly delicious?

First we had to track down the vending machine in question.

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Japan’s mint chocolate season hits Family Mart with 14 new choco mint treats (and five superstars)

We taste-test the entire lineup of joy-inducing summertime blue-green sweets.

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Mr. Sato orders a box of hot coffee from Starbucks Japan to our office

Ever felt like a Venti was just too small? This is over three times the size.

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