International-hit candy Hi-Chew adds English to in-Japan logo, makes it bigger than the Japanese

America’s second-most popular Hi-Chew flavor will also make its in-Japan debut.

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Tokyo/Saitama train line to hold cherry blossom viewing tour with meal included

This will be Seibu Railway’s first hanami train tour.

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Tempura Black Thunder chocolate bars on sale in Shinjuku from now till Valentine’s Day

Black Thunder is all about giving.

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Starbucks Japan’s new sakura collection arrives in stores for hanami season 2024

Bright new cherry blossom collection includes a couple of sparkly Stanley cups you won’t find anywhere else.

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Louis Vuitton’s fancy new bags look like anime character merch to people in Japan【Photos】

One person’s damier pattern is another person’s Ichimatsu, with all that entails in a post Mugen Train world.

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Tokyo’s flagship Starbucks in prime cherry blossom spot kicking off sakura season with food, drinks, art

Reserve Roastery will look pretty in pink, whether you’re looking at the building, your glass, or your plate.

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A few snags don’t stop the satisfaction of this used shonen manga lucky bag

The bag itself even has its own redemption arc.

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We spill the tea–a guide to all of Japan’s Gogo no Kocha Milk Teas sold in the wintertime

We sampled all 11 flavors of milk tea by the popular brand so that you’ll know exactly which one to grab next for your perfect cuppa.

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Shima Gyoza: Hidden restaurant sells island dumplings that look like macarons

Some of the most unusual gyoza you’ll find in all of Japan.

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National Diet Curry: Loved by Japanese Prime Ministers and politicians, but is it any good?

The Kokkai Beef Curry is an immoral meal, in more ways than one. 

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Anime girl English teacher Ellen-sensei to star in written-in-Japanese light novel series

Ellen Baker expands her (New) horizons.

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Why do Japan’s noisy-gulp drink commercials exist, and are they gross?【SN24 reader survey】

We asked your opinions about this long-standing, big-gulping tradition.

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Starbucks Japan unveils new Sakura Frappuccino for cherry blossom-viewing season 2024

Two new drinks capture the taste of a famous Japanese hanami tradition. 

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Foreign student’s comment leads to Japan’s favorite tonkotsu ramen being added to school lunch menu

This guy must now be a hero to his classmates.

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Studio Ghibli’s Nausicaa of the Valley of the Wind becomes wristwatch of Seiko【Photos】

Hayao Miyazaki includes message card for buyers of watch inspired by his first fully original film.

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What do hosts in Kabukicho eat after a night of working in Tokyo’s red-light district?

We try the breakfast of champions that fuels the night workers of the city.

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Universal Studios Japan looks to expand, diversify its workforce with new employee incentives

Amid a backdrop of recently expanding its workforce by 2,000 crew members, USJ raises the hourly wage and more for part-time workers.

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Japanese convenience store Lawson brings back 47-percent product-sizes increases, no extra charge

It’s convenient relief.

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Does Starbucks Japan’s new sakura drink for cherry blossom season 2024 taste as good as it looks?

We find out if this is a must-have beverage for hanami cherry blossom-viewing picnics. 

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The Petitcalator is Japan’s weirdest world record-holder in its most-forgotten big city【Videos】

Kawasaki site has held a Guiness World Record for more than 30 years.

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