Mr. Sato

Mr. Sato gets invited out to dinner by seven beautiful models, struggles to speak intelligibly

Our crack reporter finds himself the guest of honor at a party with models from the Tokyo Auto Salon.

Read More

Mr. Sato lives it up like a Harajuku schoolgirl, eats Japan’s longest soft serve ice cream cone

When it comes to battles against giant food, always bet on Sato.

Read More

We track down a special dish hidden inside Yodobashi Akihabara 【SoraNews24 Taste Test】

If you know where to look, you’ll be able to try a jugful of noodles that nobody wanted the owner to create.

Read More

It’s selfie time! Mr. Sato wins our hearts with Instagram poses popular among Japanese women

Our crack reporter gained a handful of fans for his efforts, might have driven away more.

Read More

The lovely booth ladies of Tokyo Auto Salon 2018【Photos】

Mr. Sato heads to Japan’s biggest tuner car event, where he finds out why one booth had its models wearing scarves.

Read More

We buy plastic food samples from a Japanese vending machine with Mr Sato

Come with us as we track down the unusual machine in Tokyo.

Read More

【Lucky Bag Roundup 2018】Akihabara Junk Shop Lucky Bags: Now with less junk!

Mr. Sato once again tempts fate with two mystery grab bags of outdated electronics.

Read More

Mr Sato shows us how to buy bubble wrap from one of the most unusual vending machines in Japan

The interesting operating system for buying metres of bubble wrap involves the use of a gacha capsule toy machine.

Read More

Our reporter Meg turns her lens on 12 months’ worth of steamy male skin, including borderline-illegal cosplay.

Read More

Mr. Sato interviews: One-on-one with Japanese Santa

Feats of strength and porn-loving compatriots are all part of why it ain’t easy being Japanese Santa.

Read More

A reader asks Mr. Sato to meet in-person, and gives him an unforgettable message

Usually, people email Mr. Sato to call him garbage, but this young woman from Singapore had something else to say.

Read More

Our Japanese staff take on the Invisible Box Challenge that’s going viral【Video】

Just another day in the office as our Japanese-language staff prance about the place, jumping other things no-one else can see.

Read More

So long, Satomobile! We repaint our car with magic markers for Japan’s cheapest paint job【Video】

A year of driving the Mr. Sato itasha turned out to be far too long for its owner, so we bid it goodbye in the cheapest way we could.

Read More

Mr. Sato asks the police how he can avoid getting hassled by them

Even when he’s not dressed as a glam rocker, Mr. Sato can’t help but draw the suspicion of Tokyo law enforcement.

Read More

Mr. Sato becomes a Tokyo host club host for one night, and you can drink with him!

Two of our reporters invite you to share a glass of absinthe with them at Host Club Roketto in Shinjuku.

Read More

Requiem for a smartphone buyer: Mr. Sato gets no iPhone X but has a new lease on life

They say acceptance and hope are the final stages of moving on from a loss.

Read More

Mr. Sato comes out of retirement to wait for the iPhone X three days in advance

Our grizzled line-waiting reporter dusts off his portable chargers for one last score.

Read More

Mr. Sato’s half-assed Halloween costume will get you full marks on the streets of Shibuya【Photos】

”Super-low-quality costume that makes you popular” will have everyone asking “Where’s sexy Waldo?”

Read More

Mr Sato and his friend Butch paid a visit to the biennial auto show ahead of its official opening day.

Read More

Mr. Sato gets his palm read by a computer at Kyoto Tower

It just wouldn’t be a trip to Kyoto without an automated fortune telling.

Read More

  1. 1
  2. 2
  3. 3
  4. 4
  5. 5
  6. 6
  7. 7
  8. 8
  9. ...
  10. 16