Mr. Sato

This is what a 10,800-yen (US$100) Tokyo sushi boxed lunch looks like【Taste test】

Mr. Sato goes mad with sushi power as he buys an ultra-luxurious sushi take-out set at one of Tokyo’s fanciest department stores.

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Enter the cup noodle: Eating instant ramen in bullet time

Do you think that’s meat you’re eating?

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We visit Tokyo Tapioca Land in Harajuku

Boba fantasy land or boba fail? We find out if this bubble tea pop-up is really as bad as its reviews. 

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How’s the fidelity of modern earphones when shoved up your nose?

Is one orifice still just as good as another? We find out!

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Olympic medals and torch display held in Tokyo for a very limited time

Mr. Sato gets closer to Olympic gold than he ever dreamed possible.

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Mr. Sato buys an electric earwax cleaner, takes it for a spin

Great, another job taken over by machines.

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Japan’s semi-functional air conditioner capsule toys promise to help us cope with the summer heat

Some assembly, possibly imagination, required.

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You can make rice with tapioca bubble tea, and it’s surprisingly tasty【SoraKitchen】

Tapioca tea is everywhere in Japan these days – even in the SoraNews24 office rice cooker!

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Saucy invite from lonely woman/online scammer has Mr. Sato filled with desire to do one thing

When a stranger sends him a friend request, our reporter sees the opportunity to relieve his explosive, pent-up emotion.

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The world’s most famous sushi restaurant sells seaweed too, so we made nori rice balls with it

Mr. Sato whips up a batch of onigiri with a little help from Sukibayashi Jiro.

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Mr. Sato tries to buy a Rolex for his mid-life celebration, crisis occurs

An attempt at a new watch for a new chapter in the life of our star reporter.

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We try insect snacks from this vending machine in Tokyo, and get a bonus surprise in the capsule

Our insects come with something heavy, metallic, and nothing to do with insects at all.

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We try epic pancakes at Japanese coffeehouse chain Doutor

Skip Starbucks and head to a premium Doutor for some of the country’s best pancakes.

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Starbucks’ Tokyo-only Minty Chocolate Tea Frappuccino deliciously disappoints our taste tester

The new dessert beverage fills Mr. Sato’s heart with sadness, and makes the rest of us want to drink it even more.

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The most vandalised vending machines in Japan? We check out a grungy duo at America Village

This pair turns heads on the street, but do they even work?

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Does Reiwa Beer capture all the fun and excitement of entering a new era?

Mr. Sato finds that it indeed does, under the right circumstances.

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A hero’s quest to find a limited-time save point in Osaka

A popular tourist spot in Osaka becomes a real-life “save point” spot for a limited time for all gamers.

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Reiwa countdown: What happened when a new era arrived at Shibuya Scramble Crossing

It was a bit like having your friends over for a party with your mum telling you to be quiet from the other room.

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Japanese convenience store’s Above and Beyond Series puts our sense of adventure to the test

Combos including sweet beans & chili powder, chocolate and potato make Mr. Sato wonder if he’s just getting too old for this.

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Revolutionary new A.I. self-checkout system in Japan calculates all your items with one glance

Sayonara barcode scans! Now there’s a faster and easier way to shop in Japan.

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