sweets

New women-only gym in Tokyo offers free all-you-can-eat donuts and other sweets to members

You can skip the protein bars and snack on real desserts at this fitness center, but there’s a catch.

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Cat pancakes: Easier to make than normal ones thanks to super-cute, super-cheap Japanese gadget

The latest and greatest 100 yen shop treasure is now on sale at Daiso’s rival.

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Starbucks Japan’s new strawberry Frappuccinos are so social media-savvy their names are hashtags

Starbucks cuts to the chase with its new Frappuccino twins.

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Ruby chocolate KitKats come to Japanese convenience stores with new Everyday Nuts and Cranberry

Getting your hands on the coveted “fourth chocolate” just got a whole lot easier, and cheaper too.

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Shake Shack opens in Kyoto with exclusive matcha green tea treats

New menu items make use of Kyoto’s famous high-quality Uji matcha.

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Häagen-Dazs Japan opening Tokyo restaurant to serve special all-matcha course meal

Each dish will use the same exclusive green tea blend that the company uses for its delicious matcha ice cream.

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Turn heads under the cherry blossoms with a sakura hat from Japan

Pink hat perfectly resembles a traditional Japanese sakura sweet.

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Mister Donut releases new matcha doughnuts with Kyoto green tea specialists Gion Tsujiri

Taste Japan’s esteemed matcha tradition in this new limited-edition collection.

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Totoro cream puffs come to the Ghibli Museum neighbourhood with exclusive new Catbus cookie

We visit the new Shirohige’s Cream Puff Factory in Tokyo and try the very special Rum Raisin Catbus you can’t get anywhere else.

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Wrinkly Pikachu cookies are the latest Japanese interpretation of Ryan Reynold’s CG Pikachu

Edible fan art comes after the latest preview taste of the live-action Detective Pokémon movie.

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Godiva Japan unveils beautiful cherry blossom party cake, but you won’t find it at fancy stores

Gourmet chocolatier is selling its mouthwatering sakura/matcha combo where ordinary people go to satisfy their sweet tooth.

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Cheap, casual restaurant Gusto offers beautiful spring sweets using gourmet Uji green tea

Enjoy these lovely desserts made with green tea from Kyoto’s Uji City this spring, and without spending a fortune!

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Starbucks Japan unveils new Classic Tiramisu Frappuccino for coffee dessert lovers

Only available for a very limited time.

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Pink sakura-flavored baum cake from Nenrinya looks delightfully delectable!

This limited edition sakura baum cake perfectly fits the description “pretty in pink” while looking incredibly tasty at the same time.  

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Mouthwatering Pokémon KitKat “ad” has us dreaming of the future of Japanese sweets【Video】

The lovingly animated concept video is too good to be true…for now.

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Shiba Inu marshmallows from Japan may be too cute to eat, are definitely too soft to not squeeze

Smiling Shiba are the latest offering from Japan’s number-one cat merch maker.

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Japan’s sakura cat-shaped bread, too cute to wait for the cherry blossoms to open, is on sale now

Snack sensation returns and is more adorable than ever thanks to anko marbling.

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A Valentine’s Day shock has our reporter Seiji saying “I want to die”

Our often-single reporter gets a startling surprise from his girlfriend, and eats something he’s never had before.

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Starbucks Japan’s cherry blossom powder donuts, sakura-topped cakes bloom onto the menu

Four new Sakuraful Food desserts are here to get spring started early.

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President of Japan’s obligation chocolate king sends personal letter to giri choco-hater Godiva

Things get personal, and sweet, in the latest chapter of the ongoing difference of opinions about a Japanese cultural tradition.

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