Japan has wholeheartedly embraced Christmas and Halloween, but Easter is a different story. In a way, this is kind of surprising, as a holiday that gives people an excuse to dye eggs in pastel colors, eat chocolate, and even dress up like a bunny if they’re so inclined seems like it would hit the Japanese trifecta of cuteness, desserts, and cosplay.
But while Halloween and Christmas have become mainstream cultural events with decoration going up months ahead of time, Easter comes and go with such a lack of fanfare in Japan that some years we’ve completely forgotten about it until after the fact.
Thankfully, donut emporium Krispy Kreme is looking to up the celebration ante with its new chick-shaped Easter donut.