What if you took a Dorito, ditched the cheese, and added salmon? You’d get Frito-Lay Japan’s shaketoba chips.
Rounded-back backpacks are filled with sweet shout-outs to some of Japan’s favorite treats.
Sweet treat flies under the radar for locals, but becomes a massive hit with overseas visitors.
Relaxing baths and an all-you-can-eat seafood buffet combine to satisfy both your body and mind.
100-year milestone brings you a way to incorporate sumo style into your wardrobe without wearing a loincloth.
Sample some of the best regional variations of nabe and sake in a Showa-retro space at this event perfect for the middle of winter.




















“Bear” voted Japan’s Kanji of the Year for 2025 in extremely close race
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Japanese woman sues man for 1.5 million yen for violating her “right to chastity”
Japan’s Hiepita forehead cooling strips, so popular they changed the language, are disappearing
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
Steampunk vending machines appear in Japan, and here’s how to find them
Stamina-destroying “Paralysis Noodles” are Tokyo’s newest over-the-top ramen innovation
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
China’s don’t-go-to-Japan warning seems to be affecting Osaka’s Namba and Dotonbori neighborhoods
Uniqlo Ukiyo-e Blue T-shirts: A cool-hued reinterpretation of some of Japan’s greatest paintings
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Studio Ghibli adds new Kiki’s Delivery Service music box to its anime merchandise shop in Japan
Studio Ghibli mixes with sporty street styles of New Era to put No Face on your head in cap series
Japanese company selling bear-proof automatic doors
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
Japanese government considering tripling departure taxes to combat overtourism
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Giant new nine-floor arcade opens in Tokyo, wants to welcome new and old games fans alike
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Japan’s Hiepita forehead cooling strips, so popular they changed the language, are disappearing
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Evangelion original anime studio Gainax is now completely dissolved, Eva’s creator mourns ruined friendships
Steampunk vending machines appear in Japan, and here’s how to find them
The Japan Poop Society is making movements to protect people’s health
7-Eleven Japan has a hack for creating insanely delicious potato chip rice meals
A trip to hell on Japan’s ‘vomit ship’: Is it as bad as everyone says it is?
The deluxe disappointment and basic brilliance of Japan’s oldest standing soba noodle chain
Japan’s first hotel with a human washing machine is now ready for you to come and bathe in it
Japanese group to hold fashion show of colostomy bags and other stoma equipment in Paris
Starbucks’ newest Chilled Cup drink comes with more coffee jelly than ever before