The Body Shop anthropomorphises a best-selling skincare item with Three Wizards and The Moisture Princess.
Our in-house bargain beauty buff has found yet another method to upgrade his locks. How shiny can a 100-yen camellia oil brush make your hair?
This new commercial stars Halloween costumes, luscious visuals, lipstick that dances and leaps from your face… plus a sweet, inclusive ending.
When you’re leaving the office before your coworkers, you don’t tell them “Sayonara,” you tell them “I’m being rude.”
English-language video sparks tweet in which she worries about pressure to “kill the person I am.”
A visit to the mushroom kingdom to see if 600,000 fans could possibly be wrong, and also to eat some amazing ramen.
A Twitter user talks of how his mother’s demonstration of love brought him back from the brink, and others share their own stories.
New treats are exclusive to Japanese convenience stores and a compelling reason to keep eating frozen desserts even as the weather gets colder.
It’s pretty impressive if you can twirl real life guns in perfect unison and/or sequence with dozens of other people.
New merchandise proves it’s impossible for the beloved Pocket Monster icon to not look cute.
Investor expresses admiration for two of anime’s most iconic directors, has fans wondering if he’ll take inspiration from Evangelion or Gundam.



















Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
McDonald’s Japan hack: Make a Chicken Tatsuta in five minutes anywhere in the world
This train station bento boxed lunch shop has been in business for nearly 100 years
Police cracking down on outdoor seating in Tokyo’s liveliest street market neighborhood[Video]
Japanese criminals are now using crabs to hunt for burglary targets
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Squeezy Tanuki Testicle toys once again appear in Japanese gacha machines
A letter from our reporter’s deceased mother arrives at just the right time
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese hair salons going bankrupt in record numbers
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japanese criminals are now using crabs to hunt for burglary targets
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Squeezy Tanuki Testicle toys once again appear in Japanese gacha machines
A letter from our reporter’s deceased mother arrives at just the right time
Woman in Japan breaks into home of complete stranger just to slap him in the face
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
This historical Kyoto zen garden is hosting a guitar and beatbox concert
Video claims that if you can read a certain font, you are probably not Japanese【Video】
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book