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It’s a trap (Japanese capsule toy)!

We wanna wana!

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Chinese zodiac Evangelion characters are here to wish you a happy, chibi Year of the Ox【Pics】

A new line of adorable cow-splay merch.

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Pokémon “you’ll absolutely want to get licked by” plushie is here to make nap time freaky

Hey, Gengar, stick out your tongue, because we’re feeling sleepy.

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You can turn half your arm into Eva Unit-01 with the crazy Evangelion drink holder

Just in time for the release of the final Evangelion movie, there’s a new way to bond with the most famous Eva of all.

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Welcome to Inami Station, where these adorable frogs keep you company as you wait for your train

Once again, the reason for cute and quirky stuff in Japan is a pun.

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What’s it like to eat Burger King Japan’s protection from evil Whopper?【Taste test】

Deliver us from evil, oh mighty Spicy Yakuyoke Whopper!

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We step into 2021 in style with our Puma fukubukuro lucky bag haul

A whole name-brand outfit with pieces to mix and match, and all for just 11,000 yen!

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We snagged an excellent haul in the 2021 Evangelion fukubukuro lucky bag

Ten items for under 9,000 yen? We’re in heaven.

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Super Nintendo World opens virtual tour website, reveals visitors can eat Koopa Troopa shells

Guests at Universal Studios Japan’s new Nintendo zone can enjoy the delicious fillings of Bowser’s minions at Yoshi’s Snack Island.

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You can eat bonsai trees? Sure, if they’re made of chocolate like this DIY kit【Video】

Okashi de Tsukuru Bonsai is beautiful to look at…until you inevitably eat it.

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After three years and 10 months, the deepest secret of Nier: Automata has been found【Video】

But does a “beat the game” code cheapen the message of Yoko Taro’s video game masterpiece?

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There’s no reason not to play with your food with this natto in Nanoblock form

All we have to say is that this is one curiously clever fermented soy toy for the win.

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Sega creates mini UFO catcher crane game with electric arm for Japanese magazine

Bring the joy of a Japanese arcade game into your home and win ALL the prizes! 

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Relive an iconic scene from anime Weathering with You with Japan’s rentable Hina umbrellas

Take Hina with you for all kinds of weather this weekend!

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Japan’s new instant noodle Rubik’s Cube is fiendishly hard【Photos】

Solving this block of noodles is no piece of cake.

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Lucky Japanese new year ice cream! Baskin-Robbins’ flavor inspired by traditional osechi cuisine

Two of the few osechi dishes almost everyone likes team up for a very special, very Japanese flavor that promises good luck in the new year.

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Shakey’s creates Japanese-style-pizza pizza with new Okonomiyaki Pizza

Some outside-the-box ingredients for the top of your pizza.

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Futon-loving Pomeranian shows us how to spend winter Japanese-style【Photos】

Pochi is now our cold-weather role model.

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Travelers can now fly in a Pokémon airplane in Japan

Tokyo-Miyazaki route gets special plane saluting regional Pokémon mascot.

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A terrifying new way to view Mt Fuji: From a deck at the top of a giant rollercoaster!

Fujiyama Tower promises a viewing like nothing you’ve ever experienced before.

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