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No Ice Cream For You! Keep Others’ Hands Off with Ben & Jerry’s Euphori-Lock

If you haven’t had it happen to you yet, statistically speaking, at some point in your life you will fall victim to someone eating your ice cream. Your. Ice. Cream! Avoid such a tragedy with Ben & Jerry’s Euphori-Lock, a combination lock that fits on to pint cartons of ice cream, available for under $7 (US). Basically, it’s a two-part plastic security ring that slips around the upper lid.

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Pepsi Highlights Underground Worldwide Fruit Trend with Their Newest Designer Flavor, “Salty Watermelon”

The newest in a line of seasonal limited edition Pepsi flavors has been announced by Japanese distributor Suntory.  Set to debut on 24 July is the red-colored Pepsi: Salty Watermelon.  Hopefully this is as awesome as Pepsi: Pink was.

But after reading the announcement I had to do a double-take.  The watermelon’s salty?

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Challenge Yourself, Make Friends or Make Enemies with these Space-Age Chopsticks

Actually, there are many possible motives to get these chopsticks, which will defy your sense of what is right in the world, presented by ES Corp. of Hiroshima. On the lighter end: they come in black and white boxes, which lined up side-by-side, form a picture of a torii (the gateway to Shinto shrines), and thereby make for a nice his-and-hers wedding gift. On (off?) the deeper end: they bring into question the reason for existence of chopsticks. Read More

A&G Diner’s “Best Burger in Tokyo” Hijacks Taste Buds, Takes Them for a Wild Ride

Everyone seems to agree that the best burger joint in Tokyo is A&G Diner in fancy-schmancy Jingumae. It tops the lists on Gourmet and B Gourmet blogs and gossip sites and is the first name out of the mouths of my restaurant critic friends.

I decided to check it out for myself to see if the taste lived up to the hype and glam of Jingumae. I went in to attack an A&G Diner burger with abandon, but, as it turns out, the burger attacked me . . .

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For the first time this season the legendary Yubari King melons have gone to market and the bidding was fierce to get a taste.  Yubari Kings are sometimes referred to as the “Cadillac of melons” for their beautiful design, sweet taste, and exorbitant prices. In this instance one pair of melons fetched a winning bid of 1,000,000 yen (US$12,500).

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  • May 21, 2012

Get ready to rock ‘n’ roll with the new line of alcoholic drinks from Suntory!

Okay, so the economy may be down, it may be a drag go to work each morning on the murderously crowded trains (or the impossibly jammed highways), and you may be feeling tired of everyday life in general, but you can’t let things like that kill the rock ‘n’ roll spirit inside you, can you? Well, now there’s a new line of alcoholic beverages from Suntory Holdings Limited that will help you get back into the spirit of rock ‘n’ roll – in Rolling Stones fashion! Read More

When we hear “sashimi”, usually what comes to mind is fish. But there are actually a wide variety of sashimi, such as horse sashimi and chicken sashimi. And, since ancient times in Japan, there is frog sashimi. (Here is where we try it out so you don’t have to.) We went to a Tokyo restaurant that we heard serves frog sashimi, “Asadachi” (which means morning wood, you know), about 3 minutes walk from Shinjuku station in ‘Piss Alley’.

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  • May 17, 2012

Another new cola to hit Japanese market – “brown sugar cola” from Okinawa!

Yes, people all over the world love cola, and once again, we can look forward to a new cola beverage coming onto the market in Japan. We’ve already told you about the fat-busting cola which came out in April. This time, the new cola has an exotic twist with ingredients from the tropical islands of Okinawa Prefecture. Read More

Across all times and cultures, there have been a variety of hygienic practices, some of which we would regard with horror today.  One of those, which has been much discussed recently, is the practice of drinking one’s own urine to promote good health. Yes, you read that correctly, drinking a steaming glass of your own pee as a health supplement. Read More


  • May 8, 2012

How about some fish flavored gum – to boost your intelligence?

It’s widely known that Japanese people love to eat fish (although in recent years, hamburgers and pizza have become increasingly a part of our diet). But even in a country where fish is treasured – so much so that a single tuna can fetch hundreds of thousands of dollars at the fish market – you normally wouldn’t expect to see a product this “fishy” – fish flavored chewing gum! Read More

Japanese Foam Jockey Gives Drinkers Beer Heads That Cause Westerners to Froth at the Mouth

Recently we ran a report on how Japanese netizens expressed their outrage over the way a Korean pop star chooses to eat her instant noodles.  Now it seems that the international outrage shoe is on the other foot as Japan has drawn the western stink eye over how they like to enjoy their beer.

At the center of this controversy is an innocent advert for Jokki Hour (a punny mistranslation of “Foam Jockey”).  Jokki Hour is actually a cleverly designed beer mug that has a lever attatched.  When you push the lever the cup creates a head on the beer.  Not a bad idea in itself, but I think it’s the advertisement that turns westerners off.  Let’s take a look.

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[youtube https://www.youtube.com/watch?v=2HeU0t_HzSo?feature=oembed&w=640&h=360%5D

It’s hard making it as an idol group in Japan.  In this business thousands of girls and boys are struggling to find their niche be it with snaggleteeth, clean towels, or chainsaws.

This time RocketNews would like to present a girl group who have taken a more fishy road to success, by pitching in at their local sushi shop.  Every Sunday you can catch up-and-coming Idol Class do a free concert then sell you some octopus after the show, in what they call Sushidols.

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  • May 3, 2012

It’s Hello Kitty galore! Ms. Kitty takes over food department at Tokyu Toyoko Department Store

You may have read our previous report about Ms. Kitty taking on the tough job of being baked into small golden brown cakes. Well, it appears she was just getting warmed up for a huge number of engagements in the Shibuya area this week. When yours truly, a humble Hello Kitty fan, found out that Ms. Kitty would be appearing in various edible forms at the food department of the Tokyu Toyoko Department Store in Shibuya, I knew I just had to go and see Ms. Kitty hard at work. And wow, has she been keeping herself busy! Read More


  • May 3, 2012

You can now have “best breakfast in the world” in central Tokyo! Australian restaurant Bills opens shop in Omotesando/Harajuku area

Okay, we admit it, we are seriously thrilled about the restaurant “bills” opening in central Tokyo. The Australian restaurant based in Sydney is known to serve the “best breakfast in the world”, and apparently their food is so good that  celebrities from around the world travel to Sydney  to have a meal there. So, naturally we had to have one of our reporters check the new restaurant – and our verdict? Their amazing soft scrambled eggs are to die for! Read More

Are You Adult Enough for this Pepsi?

Summer is a competitive time for beverage companies, who duke it out to get those thirsty, hot customers. Actually, manufacturers (as well as regular people) are still contending this year with a lean, electricity-short summer, a season when the demand for power understandably goes up. Amid all these circumstances, those of you who yearn for an unsweet soft drink should have a crack at ‘Pepsi Black’, coming mid-June.

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Designer Sushi Seaweed – An Interview with its Creator

Design NORI, squares of seaweed (nori in Japanese) carefully crafted into intricate and beautiful designs, have been gaining attention both in Japan and overseas. Currently featured in KATAGAMI STYLE, a 19th century Japanese stencil artwork exhibition being held at the Mitsubishi Ichigokan Museum in Tokyo until May 27, they’re going for 840 yen (10 USD) a piece and are currently sold out, the museum unable to keep up with a flood of inquiries.

How did this ‘designer seaweed’ come into being? We visited the Umino Seaweed Shop in Ibaraki Prefecture and spoke with creator Umino Hiroyuki (32) to find out.

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  • Apr 24, 2012

You won’t need your lucky charm anymore – now all you need is this lucky tea!

[youtube https://www.youtube.com/watch?v=gO_kSodJ8B4?feature=oembed&w=640&h=360%5D

What are some of the things considered to be lucky omens in your country? In Japan, it’s considered good luck if you dream about Mt Fuji or a hawk or eggplant in the New Year, or the number 8 is also thought to be lucky. But what if there was a sign of good luck that you could recreate at will? Well now there is, based on the Japanese saying that it’s good luck to have a tea stalk floating vertically in your tea.  With the Cha Bashira Engi Cha, or “Tea Stalk Good Luck Tea” in English, you are guaranteed to have  a vertically floating tea stalk in your tea. Read More

Veggie Sushi Will Win Over All Your Senses in the End

For many vegetarians and vegans, Japan can be a difficult place to get something to eat.  Sushi is nearly completely off limits for those who forego meat, and very few Japanese people would consider California rolls real sushi, especially the chef of Vegetable Sushi Potager.

Vegetable Sushi Potager is a restaurant located in the glitzy Roppongi Hills Area of Tokyo is serving up a full course meal based entirely on vegetables.  I was told that although its presentation is high quality, like a lot of vegetarian cooking the deliciousness of it doesn’t hit you over the head right away. It takes time to build bit by bit from the bottom of your heart as go through each course culminating in a new understanding of the word “delight”.  That’s some big praise so I was understandably skeptical.

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A New Convenience Store (Just Probably Not Convenient For You)

The Japanese convenience store chain Poplar has announced its newest store opening in none other than Tachikawa Detention Center. As in the clink, the joint, the hoosegow: jail. Read More


  • Apr 22, 2012

Hello Kitty not picky about her jobs – this time she gets baked!

We’ve said before that Hello Kitty doesn’t appear to be too picky about her jobs – she seems willing to take on an awfully wide range of engagements upon request. Well, we’ve recently discovered that Ms. Kitty, as we sometimes like to call her, now has an amazing new job. This time, believe it or not, her job involves being baked whole and then sold as kongari-yaki or “golden brown baked Kitty”. What will become of our beloved Kitty? Will she come out of this endeavor unscathed? Read More

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