In the past few months the Japanese word mottainai, which conveys a sense of regret over waste, has begun to spread into the Western world, and the concept of mottainai can be seen most clearly in every bowl of rice.
Transplanting yourself into another country can help you learn the language, but it doesn’t necessarily mean you’ll absorb every bit of the culture. This image is a perfect example of that: Your understanding will depend entirely on how familiar you are with Japanese culture and history. So, we’ve broken this package down into five degrees of cultural awareness! And don’t feel bad if you don’t “get it,” because quite a few Japanese people were lost as well.
Get ready to double your cuteness level! Japanese company Clearstone has partnered up with Sanrio for two new cute-as-a-button sailor-style school uniforms in their “Neo Graphic Sailor Uniform x Little Twin Stars” dreamy collaboration!
For their 10th anniversary, Wazigen Shizukuya is providing gorgeous modern hakama and yukata styles for all the men.
With the advent of cellphones, wristwatches have become less and less common, meaning makers have had to get more and more creative capture the attention of customers. One perfect example is this Japanese watch company that has started selling watches that use transforming metal kanji characters to tell the time!
We’ve got some fantastic news for children of the ’90s who once made it (and still make it) their quest to catch ’em all: The original first-generation Pokémon games are coming to the Nintendo 3DS Virtual Console early next year!
With just over a month until Star Wars: The Force Awakens hits theaters, Star Wars fever has taken the world by storm, and Korea is no exception! K-pop group EXO has recorded a tie-in single, named “Lightsaber”, for the Korean release of the film, and a music video for the song was released on YouTube earlier this week. As you may expect, it quickly went viral, reaching almost two million views in the last few days.
The most recent episode of Nintendo Direct included some exciting news for fans of the soon-to-be 30-year-old Legend of Zelda video game series. In the broadcast, Nintendo executives announced that a high-definition version of The Legend of Zelda: Twilight Princess would be released for the Wii U on March 4, 2016 internationally, and on March 10 in Japan.
It’s estimated that people lose an average of 50 to 100 strands of hair a day. Most of those will probably go unnoticed, but if throwing those fallen hairs away in the garbage seems too boring a task, you could find some other use for them.
What we don’t recommend doing, though, is lighting your fallen hair on fire like this Japanese university student, for some reason, decided to do…
If you’ve ever wanted to turn back time and step into the clothes of a well-dressed geisha, a pipe-smoking courtesan or a sword-wielding samurai warrior, we’ve found the perfect place for you!
Some people dream about being a superhero and other people just dream about being a video game character. But why dream it, when you can be it, like this stuntman who demonstrates his skills which exactly mimic a certain Tekken character’s repertoire?
With retail outlets pushing seasonal holiday merchandise earlier and earlier every year, it’s perhaps not too surprising that there are already signs of next year’s goodies.
Japanese airlines All Nippon Airways (ANA) has teamed up with Disney to create an in-air experience that’s perfect for the ultimate “Star Wars” fan.
Covered in an R2-D2-like designs and a “Star Wars” logo on the outside, the Boeing 787 Dreamliner aircraft also has some fun galactic details inside, such as customized headrests, cups, and lighting. While in the air, passengers can even stream all six of the currently released “Star Wars” films.
With enough hard work, anyone can learn to speak and read Japanese. But you know you’ve truly made it as a Nihongo master only when you can effortlessly break out a few yojijukugo, or four-kanji idioms. Join us after the jump for 10 of our favourites!
The Tokyo International Film Festival (from hereon, TIFF) started on Oct. 22 and is being held for 10 days. This year’s anime feature is none other than Gundam. The show’s creator, Yoshiyuki Tomino, appeared at the talk show hosted as part of this special project and also found time in his busy schedule to give a combined interview to overseas media.
As further proof that cats rule the Internet and humanity at large, the relaxed, mostly goal-less mobile app time waster, Neko Atsume—which tasks players with simply collecting a bunch of cartoon cats and kind of just watching them do stuff—proved a massive success in Japan despite a distinctive lack of explosions, destruction and, er, constantly running from left to right that are the typical hallmark of successful mobile games.
In fact, the game is so popular among cat lovers (read: everyone) that the Japanese version of the game began trending abroad, even though the large majority of fans surely had to resort to Internet guides to make any sense of the Japanese kanji plastered all over the in-game menus and inventory.
Said fans were in for a great surprise, though, when last week, developer Hit-Point updated the game with full English support thanks to renowned localization agency 8-4. We had a chance to sit down with the 8-4 team and chat about the behind-the-scenes work that went into localizing the app for an English speaking audience.
“I never thought this day would come,” says the Final Fantasy VII hero. Neither did we, Cloud. Neither did we.
My Neighbor Totoro is without a doubt one of the world’s most-loved Hayao Miyazaki’s films. The movie is filled with memorable characters, from the big guy himself down to the littlest soot sprites. Their design may be simple—black furry balls with big, white eyes—but that doesn’t make them any less cute.
But what if you took them from two-dimensional to 3D computer animation? Absolute adorableness!
From food to chopsticks and even marriage registration certificates, we’ve been absolutely spoilt for choice when it comes to all the limited-edition Sailor Moon items that have been released this year.
One thing that’s been missing from all the new releases though, is the Eternal Moon Article from Sailor Stars, the fifth season of the hit anime series. Now the rare and powerful item is finally making an appearance, as it comes to us in the form of an adorable miniature locket filled with tiny peach mints to keep us fighting fresh throughout the day!




















Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Tokyo store makes you to pass a quiz in order to buy Pokémon cards as part of anti-scalper policy
War in Iran threatening Japan’s pudding production
What are the worst things about living in the Japanese countryside?[Survey]
This Mother’s Day, why not give the gift of a single, really expensive, never-picked mango?
What’s up with the “mosquito buzz” noise at Shibuya Station?
Buddhist priest arrested for using health insurance card he found on the street
Make-them-yourself Pokémon frappes arrive at Japanese convenience stores, can be mixed at home too
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Japanese convenience store gives away free ice cream with creative ad at Shinjuku Station
Japan is so hungry for workers it used up its five-year visa quota in record time
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Hello Kitty is now a transforming truck robot[Photos]
7-Eleven Japan’s cooked-in-store takoyaki is here! How does it fare against the street food king?
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Injuries on stairs in Tokyo highlight an overlooked design flaw
Mt. Fuji decorated with a 500,000-flower pink carpet is Japan’s ultimate spring view
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
What are the worst things about living in the Japanese countryside?[Survey]
This Mother’s Day, why not give the gift of a single, really expensive, never-picked mango?
What’s up with the “mosquito buzz” noise at Shibuya Station?
Buddhist priest arrested for using health insurance card he found on the street
Make-them-yourself Pokémon frappes arrive at Japanese convenience stores, can be mixed at home too
Fried sandwiches arrive in Tokyo, become hot topic on social media
Hachiko’s new statue is now open to the public, and we’ve got pictures and video from our visit
Sanrio amusement park in Tokyo to host Psycho Game horror event this summer[Video]
Burger King Japan launches King Fusion, and the possibilities are endless (and delicious)
Tokyo Station staff share their top 10 favorite ekiben
Many foreign tourists not picking up, paying for their orders at 100-year-old Tokyo sweets shop
The 5 best Iwate foods and drinks to buy at the prefecture’s antenna shop in Tokyo
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo