marketing (Page 2)

Look out, Starbucks — McDonald’s Japan has now entered the dessert drink game

Can a fast food chain beat a coffeehouse chain at its own game?

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Japanese anime appears at McDonald’s in the U.S., making the artist’s dreams come true

The Devil is a Part-Timer attracts attention in the U.S. and otaku are lovin’ it.

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Pizza Hut Japan serves up ’90s nostalgia by reissuing some favourites

Which ’90s pizza would you choose?

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McDonald’s Japan adds the flavour of okonomiyaki to its menu for a limited time

The Teriyaki McBurger goes “adult” with some surprising regional flavours.

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Mint Pepsi for Yakisoba is coming to Japan, and we got to taste it before it goes on sale

Does this new cola really pair well with fried noodles?

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Pizza Hut Japan’s new Wiener Coffee Pizza tastes as crazy as it sounds

Pun becomes a pizza, in true Japanese style.

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New Japanese KitKat captures the flavour of Baskin Robbins’ choc mint ice cream

This tie-up collaboration swings both ways, with new KitKat items at the ice cream chain for a limited time as well.

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What the heck is this huge sumo wrestler doing at Ryogoku Station in Tokyo?

We all know Ryogoku is sacred ground for sumo wrestlers, but this is bordering on ridiculous!

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Japan’s newest vending machine absorbs CO2 from the environment

Eco-friendly system turns vending machines into metallic trees. 

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Japan has a pizza for dogs, so of course we tried it

Does the wanko pizza taste better when eaten on all fours?

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Pepsi releases a new cola in Japan specifically for zangi

Regional dish gets its very own Pepsi for a limited time.

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A visit to Green Lawson, the futuristic Japanese convenience store where you get served by an avatar

Strangely, this convenience store turns out to be surprisingly inconvenient…

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Does Mos Burger’s new Muscle Burger give you muscles?

Japanese pre wrestler Kazuchika Okada puts his name, and body, behind this new release.

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Does Pizza Hut Japan’s new “Too Much Coriander Pizza” really contain too much coriander?

Whether you know it as coriander, cilantro or pakuchi, this is a very surprising combination.

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Pizza Hut adds a “too much coriander” pizza to its lineup in Japan

New limited-time offering said to shock Generation Z. 

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New Japanese KitKat combines two flavours in one for brand new taste sensation

Piko Taro and his alter ego are on board with this new combination.

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Sakura season arrives at McDonald’s Japan with new range of exclusive menu items

The cherry blossoms look extra tasty this year.

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Coca Cola releases new Mt Fuji bottles in Japan

Hokusai’s Great Wave off Kanagawa gets a new look for this souvenir coke bottle design. 

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We try the new Asian Juicy burgers from McDonald’s Japan

Cute on the outside, but are they good on the inside too?

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Asian Juicy: New burgers from McDonald’s Japan pay tribute to a ’90s J-pop music video by Puffy

There’s a lot more than burgers to unpack here.

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