Itasha, the painfully nerdy, anime-decal-plastered cars you can spot running around Japan, generally arrive in that state due to an individual fan’s passion and vision (or obsession). The owner buys a regular car from the dealer, then once he’s slapped enough stickers on his ride, presto! He’s got his very own itasha.
Last year, though, Toyota took the uncommon step of not only creating its own itahsa, but selling it as well. The car has finally found a buyer, who had to go through a number of challenges to sit behind the wheel of his one-of-a-kid sports coupe.
















Tokyo’s Tsukiji sushi neighborhood asks tour groups to stay away for the rest of the month
Japanese avoiding domestic travel as foreign tourists increase, possibly creating vicious cycle
This Christmas tree is way cuter, and way more Japanese, than ours
Japanese woman mistaken for bear
Return of Totoro sequel short anime announced for Ghibli Park
Laugh and learn! Japanese language school for foreigners teaches real Japanese with manzai comedy
Japan’s last two pandas leaving for China next month, Ueno Zoo announces final day for twins
A Gintama fan’s emotional 19-year journey to buy a proper Lake Toya bokuto wooden katana【Pics】
Ayato Nikukyu, one of Japan’s hottest cosplayers, visits RocketNews24 for an exclusive interview
Snuggle up to a fried oyster with ingenious cushion and cover set from Japan
Tokyo considering law requiring more trash cans following litter increase in heavily touristed area
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
This hot springs town in Japan sets fire across a mountain every winter in a beautiful tradition
Gundam and Reebok team up for new GQuuuuuuX Pumps【Photos】
More Shinkansen trains being added to Japan’s “golden route” to meet traveler demand
Japanese man who didn’t know how banks work defrauded out of 21 million yen
Sanrio theme park in Japan announces plans to expand into a Sanrio resort
U.S.A. now the fastest-growing market for Japan’s high-tech toilets, now selling quicker than ever
Kyoto samurai house wants to share its history of seppuku, torture and gold coins with visitors
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan unveils new Christmas goods and a rhinestone tumbler that costs 19,500 yen
Real-world Nausicaa Ghibli anime glider completes its final flight in Japan【Video】
Japanese train company is letting fans buy its actual ticket gates for their homes
Is China’s don’t-go-to-Japan warning affecting tourist crowds in Tokyo’s Asakusa neighborhood?
The 10 best day trips from downtown Tokyo【Survey】
Nintendo’s Kirby now delivering orders at Kura Sushi restaurants, but not in Japan
A guide to visiting Sagamiko Illumination, one of the three biggest light-ups in Kanto
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s deadliest food claims more victims, but why do people keep eating it for New Year’s?
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
The top 10 annoying foreign tourist behaviors on trains, as chosen by Japanese people【Survey】
No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Laugh and learn! Japanese language school for foreigners teaches real Japanese with manzai comedy
Japan’s last two pandas leaving for China next month, Ueno Zoo announces final day for twins
A Gintama fan’s emotional 19-year journey to buy a proper Lake Toya bokuto wooden katana【Pics】
Ayato Nikukyu, one of Japan’s hottest cosplayers, visits RocketNews24 for an exclusive interview
Snuggle up to a fried oyster with ingenious cushion and cover set from Japan
Giant Clodsire Pokémon plushie comes with up to 32 Woopers in super size, super cute set【Pics】
Better know a train nerd: 36 different classifications for Japan’s “densha otaku”
7-Eleven now sells rice burgers in Japan, blurring the line between fast and convenience store food
Japan Travel: Explore a hidden cave on a tiny monorail roller coaster thrill ride in Nara
Japanese mom says she kicked wild bear while holding baby in her arms after sudden scary encounter
Line of figures depicting animals using toilets begins pre-orders three months in advance
Studio Ghibli releases new merchandise to celebrate Laputa: Castle in the Sky anniversary
We get our hands on a coveted Yodobashi lucky bag, this time the beauty and health gadget box