Commercials: a lot of celebrities in the west won’t touch them with a borrowed pole. After working hard to build up their portfolio and making themselves a household name, for many professional actors the mere thought of putting their face on an advertisement is completely abhorrent.
In Japan, however, it’s a very different story. TV celebrities, singers and sports stars are a common feature on commercials, whether they be on television, magazines or even hanging over our heads as we take the train to work each morning. Watches, skin cream, beer, anti-hair loss, cars, language courses; you name it, someone famous is smiling and pretending they love it in exchange for a few extra yen.
This time it’s the turn of hollywood heart-throb Leonardo DiCaprio to take the cash and smile for the camera. Because, as we all know, DiCaprio never shuts up about how much he loves Jim Beam whiskey usually…











New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Studio Ghibli launches huge new anime movie T-shirt collection with special design details
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
New Totoro carabiner pouches are ready to clip/tag along with you on all your adventures[Photos]
We investigate Sendagaya Tunnel and get a message from beyond【Haunted Tokyo】
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Burger King’s Controversial Anime Viewing Burger: Rip-Off or Work of Art?
Sanrio characters now available as adorable cut-out baum cakes!
Children’s anime PreCure features magical girl actually giving birth to a child in series finale
Japanese monaka ice cream looks very different in Hokkaido
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Studio Ghibli croquettes not to eat, but to keep your stuff in, going on sale in Japan[Photos]
Pokémon hot spring footbath opening in Japan this spring
Secret staff cafeteria in Tokyo is a hidden gem you won’t find in travel guides
Move aside, convenience store egg sando – there’s a better version of the iconic sandwich in Japan
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan now has a special desk for people who work at home with a pet cat[Photos]
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
Famous Tokyo cherry blossom spot installs view-blocking screens to fight overcrowding[Video]
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Tifa’s Final Fantasy VII bar is going to pop up in real-world Tokyo
Burger King’s Controversial Anime Viewing Burger: Rip-Off or Work of Art?
Sanrio characters now available as adorable cut-out baum cakes!
Children’s anime PreCure features magical girl actually giving birth to a child in series finale
Japanese monaka ice cream looks very different in Hokkaido
Tsujihan sushi bowl restaurant goes viral with foreign tourists, but is it worth the hype?
Pikachu’s chunky original design is back as a plus-sized plushie【Photos】