New iPhone XS commercial features a tricked-out “dekotora” truck with a tear-jerking story

It’s not just about being flashy – it’s also about serving others.

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Eevee and Eeveelution necklaces now on sale, promise to wipe out your wallet

They’re so pretty, you’ll want to buy ’em all!

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The all-new Kyotrain, maybe Japan’s most Japanese train ever, will take you to Kyoto this spring

Beautiful, quick, and inexpensive, there’s no cooler way to get to Kyoto than this.

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2018 Top 20 Day Trip Onsen Hot Spring and Spa Ranking in Japan

No trip to Japan is complete without a dip in one of the country’s quintessential hot springs.

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Nightclub dancers, the Japan women’s national football team, and a famous Tokyo landmark are all hidden inside the design. 

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Sushi burritos come to Tokyo with the opening of Beeat in Tokyo, and we tried three for ourselves

In the biggest sushi-loving town on the planet, can this unique twist on Japan’s food culture succeed?

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Japanese snack food maker introduces new potato chips…for women!

Specifically women who want to share lovely photos of whatever they’re eating on social media.

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【Conspiracy theory】 Does secret code show Rumiko Takahashi’s next manga serial will be her last?

Our reporter finds a freaky coincidence or a hidden message in the titles of the Inuyasha and Ranma 1/2 creator’s series to date.

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Beyond-kind lost and found corner still hopes it can find original owner.

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Japanese Knife Man creates a gorgeous blade with UV resin that looks like slice of the ocean【Vid】

The man who can make knives out of pasta and underwear is back with his most beautiful idea yet.

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Homeless dropout becomes Lamborghini-driving ladies’ man and top host in Kabukicho 【Video】

Akaya Kunugi owes it all to his rich “princesses” who spend up to US$35,000 a night on him. 

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Foreigner attempts to fend off six Japanese police officers at Tokyo Starbucks 【Video】

The violent scuffle and eventual arrest was captured on camera by an eyewitness.

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Star Wars-themed eyewear arrives in Japan, lets you see The Force with unparalleled clarity

Spoil yourself with a pair of shadowy Darth Vader sunglasses or a golden C-3PO frame.

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Kyoto has some exquisite Japanese-style frozen snacks based on the legendary Azuki Bar

Both luxurious and wholesome, these Azuki Bars are not to be missed.

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Nissin collaborates with taxi app to introduce “Donbei Cabs”, offers users free rides this month

Reserve these cute cabs to pick you up from select areas for a free ride to any of the 23 wards of Tokyo.

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We make eco-friendly instant noodles from the water in Tokyo Bay

You never know when you might need to make yakisoba with raw water, so why not learn how?
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Spinning fiber optic light lets users cradle a swirling ball of energy in their hands

Home gadget meant for decoration doubles as Naruto’s Rasengan!

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Strawberry shortcake treat from Cold Stone Creamery becomes a convenience store drink

If you love Cold Stone Creamery‘s sweet creations, you’ll love that you can now grab one as a drink at convenience stores in Japan! 

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Sato Style: Our ace reporter gets a fashion makeover at Tokyo’s most colorful menswear shop【Pics】

SoraNews24’s Mr. Sato is no ordinary guy, and so no ordinary clothes will do.

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Fake idol neural network company explains its goals: “Humans and AIs creating together”

They aren’t just creating armies of fictional smiling girls for the fun of it!
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