The Nintendo character with the endless appetite is offering a full range of adorable edibles and exclusive merch.
We head to Japan’s biggest electronic entertainment event to check out its incredible real-world visuals.
The latest collaboration between the chocolate snacks and the Japanese spirit is almost four centuries in the making and uses one of the highest classes of sake.
Shinzo Abe might have just pulled a total David Copperfield during an appearance in Akihabara.
Romantic moment in the air results in bride-to-be getting her wings clipped.
Dance along with the adorable Pocket Monster, or stay in your seat and sing along with the equally cute lyrics.
Sanrio’s star has turned to vlogging, and Japanese social media appreciates her blunt truths and eternal grade-schooler optimism.
Golgo 13 has spent his life putting bullets in people, and now you can put your life in him.
Will the equivalent of one vending machine drink an hour be enough to gather the 80,000 volunteers the event is seeking?
Project Eevee teams up with convenience store Lawson to provide cute Pokémon packaging for the chain’s newest tasty chicken offerings.
Grimace would approve of these eye-catching dessert drinks made with one of Japan’s favorite seasonal foods.
Twitter debate shows that one person’s eye candy is another’s visual garbage.
Remember to try out this soul warming, irresistible delicacy before you leave the airport.
Furious itasha owner turns his anime car into a literally painful trap of spikes after trip to Daiso
Following vandalism of his beloved otaku ride, owner takes drastic measures to protect it from unwelcome hands.
Brand-new caper for anime’s greatest thief is latest installment of Universal Cool Japan project.
Nintendo just isn’t the Big N without its actual big N.
MOST POPULAR
Today
Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
The average age of Japan’s hikikomori shut-ins is getting older, survey shows
McDonald’s Japan hack: Make a Chicken Tatsuta in five minutes anywhere in the world
This train station bento boxed lunch shop has been in business for nearly 100 years
Police cracking down on outdoor seating in Tokyo’s liveliest street market neighborhood[Video]
Japanese criminals are now using crabs to hunt for burglary targets
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Squeezy Tanuki Testicle toys once again appear in Japanese gacha machines
A letter from our reporter’s deceased mother arrives at just the right time
Weekly
- The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Japanese hair salons going bankrupt in record numbers- Japan now has gyoza doughnuts, and they taste like no other doughnut we’ve tried before
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors- Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Monthly
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden- Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo- The average age of Japan’s hikikomori shut-ins is getting older, survey shows
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open- Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Injuries on stairs in Tokyo highlight an overlooked design flaw
Yearly
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
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Japanese criminals are now using crabs to hunt for burglary targets
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Does one of Japan’s favorite chocolate brands work with the Pringles chocolate hack?
Squeezy Tanuki Testicle toys once again appear in Japanese gacha machines
A letter from our reporter’s deceased mother arrives at just the right time
Woman in Japan breaks into home of complete stranger just to slap him in the face
Japanese Pokémon card shop grabs scissors as part of its plan to keep scalpers away
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Nintendo’s Super Mario throws out first pitch at professional baseball game in Japan[Video]
Japan’s rice warehouse stockpile rate hits record high as consumers, restaurants reject high prices
This historical Kyoto zen garden is hosting a guitar and beatbox concert
Video claims that if you can read a certain font, you are probably not Japanese【Video】
Final Fantasy VII’s Tifa’s bar pops up in real-world Tokyo, and we stop by for drinks[Photos]
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
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