Meet Butch, an old friend of Mr. Sato’s who is carrying the torch in the noble pursuit of iPhone launch notoriety.
They say VR is a powerful tool, but is it enough to make our grizzled reporter swoon like a blushing bride?
To newcomers the anime art may simply look cool, but for veteran video gamers it’s a delicious slice of well-aged nostalgia.
But the question of whether this piece of anime merchandise is actually a piece of tail is a matter of perspective.
With Japan’s Queen of Pop set to end her career, many are left wondering who the front-runner for the opening ceremonies is now.
We now know exactly how long we’ll have to wait to see Sakura again, and what she’ll look like when we do.
Fans have met a lot of memorable characters in the video game series’ 30 years, which also means a lot of bittersweet farewells.
Fugu, one of Japan’s most gourmet foods, is the ramen star of the classy Ginza neighborhood.
After spotting a suspicious stranger in Shinjuku, Mr. Sato is connected with someone he’d never have expected.
Withdraw from human society in just 30 seconds with the latest offering from one of Japan’s craziest companies.
Set to open this winter, the ride takes fans on an adventure through multiple worlds from the Final Fantasy video game franchise.
Having a face like the back-end of a bus is less than desirable, but how about a face like the front of a train?
Thanks to these baseball-loving ladies, even people who don’t care about sports are cheering for their team.
Two designs show that wheelchairs can be as beautiful as exotic cars or designer footwear.

















The average age of Japan’s hikikomori shut-ins is getting older, survey shows
Japanese hair salons going bankrupt in record numbers
Samurai Coffee: Try Edo period coffee once enjoyed by Japanese warriors
Uniqlo’s high-end sunglasses are a fashion minefield for anyone who isn’t Mr. Sato
Beard Papa goes beyond just matcha with its new premium green tea cream puffs
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Studio Ghibli releases new anime keychains that are like miniature figurines
Brand-new Square Enix Cafe to open in Tokyo…and in Los Angeles too!
Dorayaki from 89-year-old Japanese confectionery shop is one of the best sweets hidden in Tokyo
What are the worst things about living in the Japanese countryside?[Survey]
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Japan reportedly adding Japanese language skill requirement to most common foreigner work visa
Japan’s 5.3 million beautiful Hitachi Nemophila flowers are now in full bloom[Photos]
Wisteria season starts early with blooming of Japan’s Great Wisteria in its beautiful garden
Japan’s best conveyor belt sushi restaurant of seven years ago has now, finally, come to Tokyo
New Kyoto Converse sneakers celebrate Japan with traditional kimono fabrics for your feet
Brand-new Pokémon manhole covers coming to help the recovery of a disaster-stricken part of Japan
Japan’s awesomely beautiful Alpen Route snow corridor is now open
Pokémon and Ikea Japan cross over into each other’s worlds with collaboration events
Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
Starbucks Japan releases new drinkware and goods for Valentine’s Day
We deeply regret going into this tunnel on our walk in the mountains of Japan
Starbucks Japan releases new sakura goods and drinkware for cherry blossom season 2026
Japan’s newest Shinkansen has no seats…or passengers [Video]
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
Put sesame oil in your coffee? Japanese maker says it’s the best way to start your day【Taste test】
No more using real katana for tourism activities, Japan’s National Police Agency says
Studio Ghibli releases crystal glass paperweights featuring Totoro and the Catbus
Eating cheap sushi in a narrow building in Tokyo is an adventure for bold diners
Hayao Miyazaki’s Whisper of the Heart concept art revealed in new Ghibli illustration book
Japan’s new Pokémon jackets give you the look and powers of the Kanto starter trio
Japan enters Golden Week vacation period, survey shows one in three plan to ride it out at home
Is Mister Donut’s all-you-can-eat Donut Buffet still worth it?
Police in Osaka file charges against resident for serial pigeon/crow feeding
Studio Ghibli releases new anime keychains that are like miniature figurines
Seaweed bread is one of the most unusual baked goods in all of Japan
Sega opening 65th anniversary store in downtotn Tokyo with deep-cut game merch
49-year-old Japanese shut-in spends weeks living with corpse of mother who died at home
Viral tweet suggests Japanese convenience store ripping off customers with donuts, so we investigate
Retro-style Evangelion T-shirts coming to Uniqlo sister brand GU[Photos]
Japan’s two-month Shut-in Pilgrimage – A 1,200-year-old way to deal with a modern issue