new product

Cat paw yoghurt is now a thing in Japan

Heal yourself with the taste of a squishy feline foot filled with loads of good bacteria.

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Lovers of aloe yogurt can rejoice because it’s now in frappe form thanks to Family Mart

We sampled the chilly treat to see if it’s worthy of Morinaga’s longtime best-selling yogurt.

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Get ready to take a seat on Muji’s new lightweight and easily portable Sofa Made from Air

Muji takes the minimalism it’s known for to the next air-cushiony level.

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J-pop royalty Ayumi Hamasaki teams up with Club Harie for collaborative baum cakes

The best-selling Japanese solo musical artist in history celebrates her 25th anniversary with a special sweet treat.

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Is this newly released sweet konnyaku, jelly or pudding? We try to sort out the custardy chaos

We unravel the true nature of the mysterious new flavor of Konnyaku Batake jelly that has our brains and our tongues in a twist.

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Casio partners with Pac-Man for a new but vintage-looking digital watch

Relive the thrill of this classic arcade game every time you need to tell the time.  

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Mos Burger’s new release takes raw onions to the extreme

Celebrating local produce with some very Japanese condiments.

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Mos Burger releases new teriyaki burger-flavored snack fries with a slight identity crisis

Is it a burger, fries, or something else entirely? We may have stumbled upon the first recognized case of burger-ception. 

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This new Onsen Mask is here to help you soak in the steam, not the germs

A specially constructed mask designed for use in all kinds of public bathing facilities.

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Japan now has diapers specially for cats

“Manner Wear for Cats” fits snugly around feline butts.

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Soon you can drink your ice cream at Lawson convenience stores throughout Japan

It’s up to you whether you want to count this new beverage product as a drink or as a dessert. 

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New “Sleep Water” from Coca Cola Japan promises to help you drift off, wake up refreshed

The latest way to get a good night’s sleep in Japan is, apparently, by drinking water made by Coca Cola.

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Turn your toast green with new matcha green tea cream spread from Japan

Say goodbye to butter and jam because now it’s time to enjoy matcha toast and sandwiches!

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Gomen neko: adorable carry pouches feature “sorry cats” bowing in apology

The popular bowing cat meme has just become a soft carry pouch.

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Pancake on a stick: Roky makes all your pancake popsicle dreams come true

Is there anything better than breakfast for dinner? Well, okay, that’s a silly question. Obviously nothing is better than night-time breakfast–pretty much everyone would agree that sitting down to a plate full of pancakes drenched in syrup at 7 pm is simply awesome. And the best thing about breakfast-as-dinner is that it’s easy to make! Pancakes, eggs, bacon–all easy to throw together without much culinary skill needed.

But sometimes even flipping a pancake is just too much work. Thankfully, Roky – a machine that produces pancakes in the shape of popsicles – ensure that you needn’t lift a finger when ignoring basic dietary advice.

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New product stirs your natto 424 times to bring out its ultimate flavor

Whether you love it or won’t go near the stuff, there’s no denying that natto is an important part of the Japanese diet. The fermented soybeans are notorious for scaring foreigners away with their pungent odor and sticky strands. If you’re someone who’s not convinced that natto could ever taste good, then keep reading: Japanese corporation Takara Tomy Arts has recently announced a new product that guarantees the ultimate natto dining experience. Introducing the new Natto Flavor Enhancing Machine.

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