Plus, another traditional festival involves giving a very icy bath to recently wedded grooms.
Niigata
The only thing better than a nationwide ice cream tour is doing it without leaving the city.
This charming town on the Sea of Japan coast is a great place to dive into a local culinary culture without massive tourist crowds.
This year, the preliminaries are part of a larger edamame festival showcasing a popular style of serving soybeans from Niigata Prefecture.
Mayor of second-place city expresses regret at not capturing the title of Japan’s biggest ramen-spenders.




















Visiting Japan’s Gyarados Pokémon park in the city with a special connection to Magikarp【Photos】
Japanese vending machine serves up unique drinks at four Tokyo train stations
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Pikachu’s chunky original design is back as a plus-sized plushie【Photos】
Japan super budget dining – What’s the best way to spend 1,000 yen at McDonald’s?
Sapporo Breweries reveals Ginza Brown — the only beer in the world made from honey bee yeast!
Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
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Starbucks Japan releases new Frappuccino and latte for Valentine’s Day
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Japan’s kid-friendly ski program is now selling Pikachu snowboards for a limited time only
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10 times to avoid traveling in Japan in 2026
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Survey asks foreign tourists what bothered them in Japan, more than half gave same answer
Japan’s human washing machines will go on sale to general public, demos to be held in Tokyo
We deeply regret going into this tunnel on our walk in the mountains of Japan
Studio Ghibli releases Kodama forest spirits from Princess Mononoke to light up your home
Major Japanese hotel chain says reservations via overseas booking sites may not be valid
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No more using real katana for tourism activities, Japan’s National Police Agency says
Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms
Updated cherry blossom forecast shows extra-long sakura season for Japan this year
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Nearly one in ten young adults living in Japan isn’t ethnically Japanese, statistics show
The Yellow Lucky Bag from Village Vanguard is so bad it may damage Japan-US relations
Tokyo event lets you travel back in time, for free, to celebrate 100 years since Showa era start
Which Japanese beef bowl chain’s near-identical demon grater onioroshi ponzu gyudon is the best?
Kura Sushi adding premium tier pricing for better chance at capsule machine game
Majority of Japanese women in survey regret marrying their husband, but that’s only half the story
Japan’s number-one cosplayer opens her official YouTube channel, fans rush to subscribe
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Lacquerware supplier to emperor of Japan and Pokémon team up for new tableware