Kitty-chans representing the Showa, Heisei, and Reiwa eras are waiting inside these sweet treats.
Reiwa
Kitakyushu welcomes its first Coming of Age Ceremony of the Reiwa Era in its typical outrageous fashion(s).
One topic dominated conversations in Japan this year, and now it’s officially the most significant single kanji character of the past 12 months.
Now’s your last chance to see structures that can’t be seen again until the ascension of the next emperor.
The candidates for the top ten catchphrases that defined Reiwa’s first year are here! Who knew bubble tea could be a verb?
Coca-Cola takes the clear drinks trend to a whole new level, and gives us a special Reiwa parody commercial as well.
It was a bit like having your friends over for a party with your mum telling you to be quiet from the other room.
With the imperial Heisei era over and the Reiwa period just beginning, this is the phrase to use.
From jumping off bridges to waiting in ten-hour long queues, there are plenty of ways to welcome in a new era.
Emperor Naruhito looks back on emperors of the past before turning his eyes to the nation’s future.
As Japan says goodbye to the Heisei era, Shiseido looks back on the last three decades, from the bubble economy to yuru fuwa iyashi otono kawaii joshi.
There’s a new way to show your appreciation to the Heisei period…by getting your hands on a can of air!
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