This balding middle-aged fairy is one of Japan’s most unique mascot characters

Atsuo welcomes visitors to Atami, the town where he turned into a fairy.

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5 reasons why foreign tourists should skip Tsukiji and go to a different place in Tokyo instead

Little-known area is less packed than the tourist hub, and superior in so many ways. 

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Tokyo government creating its own official dating app, slated to launch this summer

Japan’s biggest city wants to hook you up with someone.

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Daiso to change Japanese closing-time music because foreign tourists aren’t taking the hint

This looks like a job for Semisonic!

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Fender releases Made in Japan Limited Cyclone with domestically made pickups

Get big in Japan with a Made in Japan.

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Beyond Goldfish crackers – Japan getting 75 different Pokémon crackers this summer!

Ottotto crackers team up with Pokémon and take an exclusivity cue from the franchise’s video games.

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We try “the worst-tasting ramen in Japan” – How bad could it be?【Taste test】

Orochon ramen restaurant makes a bold, unappealing claim.

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Poké Ball and Ditto tin handicrafts by traditional maker Nousaku will transform your tableware

You can also experience metal-casting your own Pokémon chopsticks rest using a traditional crafting technique at Nousaku’s main factory shop.

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Brand-new Tokyo condo high-rise to be torn down for blocking view of Mt. Fuji【Video】

Residents were supposed to start moving in next month.

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You can be on this beautiful Japanese island in less than two hours from downtown Tokyo

A daytrip visit to Hatsushima.

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Japanese hand-dug tunnels on a bamboo forest trail are like a quest in a video game

Complete with advice from a local side character, this off-the-beaten path adventure is wild and frightening at the same time. 

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One Piece celebrates 25th anniversary with awesome new Uniqlo T-shirt line tracing series’ history

Uniqlo captures dramatic moments of the One Piece storyline in eight shirt designs.

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Pizza Hut’s limited-time “Secret Menu” puts hearty new twists on classic menu items

You can create these anytime, but the great price point is limited-time-only.

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Hayao Miyazaki-painted Totoro post cards on sale, proceeds help preserve real-life Totoro forest

Postcards and more are part of the special Totoro Fund line.

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Lawson Store 100 starts their own free upsize campaign to match its parent convenience store

More for even less!

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The dream of a Totoro group hug is now a reality with this cushion【Photos】

Totoros come in for a squeeze when you sit down.

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Four words that mean something very different in east Japan and Kyoto

“Beating up tea” and college classes and “fixing” things that aren’t broken.

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Studio Ghibli releases new Totoro collection to keep us hydrated all summer long

Beloved character brings anime charm to bottles, a bottle cover and even a cold tea pot in Japan.

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Mister Donut becomes Master Donut with new doughnuts no one has ever seen before

Japanese doughnut chain ups its game with a newly developed soft dough. 

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Starbucks Japan has a miniature collection, but you’ll need patience to get it

There’s only one way you can get your hands on these one-of-a-kind miniature goods.

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