Walk into any supermarket or inexpensive restaurant in Japan, and you’re sure to notice the racks of free, pennysaver-like magazines for visitors to take. They really come in handy when you’re looking for new employment opportunities, new and used vehicles, or you’d like a coupon to try out a new restaurant or salon.
But this time, one free magazine in Nagano Prefecture is shaking things up by offering a stylish look into the lives of some of the older residents around the area. If you’ve ever seen those Japanese grannies rocking purple hairdos, you’ll know right away what a brilliant idea they’ve struck upon, and they’ve even put up some promotional videos on YouTube to prove it!