Pepsi releases a new cola in Japan specifically for zangi

Regional dish gets its very own Pepsi for a limited time.

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Krispy Kreme releases Japanese fox doughnuts in Japan!

Indigenous fox enjoys the spotlight in one part of the country.

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We try Amazon Japan’s lowest-rated ab roller with elbow supports, reviewed as “The literal worst”

“I’d give it no stars if I could” only served to pique our curiosity.

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Japan’s new 2,500-yen Ultimate Matcha Latte Float takes green tea to a whole new level

Would you pay 20 bucks for this green tea beverage?

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An intro to Iwami Kagura battle dancing, Noh theater’s wild awesome cousin, and where to see it

Weekly performances with dragons and demons in Japan’s Iwami region are an incredible way to connect with and preserve its history.

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Takeshi’s Castle returns, and we make news with overseas press for our fundoshi

When everyone else wears sensible clothes to a press event, we wear loincloths.

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Can our writers tell the difference between cheesecake from a luxury hotel and a factory?

It ain’t easy eating cheesy cake.

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Pokémon starter frappe dessert drinks are waiting for you to choose them at Family Mart【Photos】

Pokémon Scarlet and Violet starter trio, with assists from Pikachu, present a tough but tasty convenience store dilemma.

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Mister Donut’s new green tea doughnuts serve up matcha and hojicha from a Kyoto specialist

Explore the different tastes of green tea with a brand new lineup of doughnuts.

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It turns out deep frying grilled rice balls makes them amazingly delicious【SoraKitchen】

And there’s one secret ingredient you just can’t leave out. 

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Our Japanese team star in Takeshi’s Castle on Amazon Prime!

Watch our team of zany reporters run around in loincloths as they attempt to beat Beat Takeshi.

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We become some of the last visitors to see a beautiful museum-ryokan on the outskirts of Tokyo

This registered tangible cultural asset is now closed to the public, which is an absolute shame. 

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Japan’s new tiny ninja capsule toy collection turns your desk into a secret hideout

Six-piece collection adds some shadow warrior fun to your workday.

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Secret Tokyo night view spot is also a great meeting place away from the crowds

An urban oasis, mostly known only to locals.

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One Piece x McDonald’s Japan collaboration burgers: Does the treasure taste as good as it looks?

Join us as we take our taste buds on an adventure with Luffy and the gang.

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Japanese convenience store chain’s new matcha sweets are heaven for green tea lovers

Family Mart surprises everyone with the quality of its new sweets range. 

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Our Japanese reporter tries Yukimi Daifuku mochi ice cream for the first time (probably)

We thought everyone in Japan already knew how good these are, but somehow a very important life experience had been slipping through the cracks for Seiji.

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Hate airline food? ANA now lets you cancel in-flight meal prior to boarding, switch to a sandwich

No discount for opting out of the regular meal, though.

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Massive price increase announced for Japan Rail Pass, cost to jump by up to 77 percent

One of Japan’s greatest bullet train travel bargains just got shot full of holes.

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McDonald’s Japan goes old-school with new Showa-era Kissa Mac sweets lineup【Photos】

A taste of nostalgia for the golden era of Japanese coffee shops is coming to the golden arches.

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