If number of stores is any indication, McDonald’s is the world’s most loved fast food chain with over 34,000 locations in 119 countries. We’re guessing the most common order at the golden arches is a burger with a side of fries, but if you happen to find yourself in Thailand, you might be surprised to find a bowl of curry and rice on the menu right next to the McDonald’s classics. The official name for this bizarre burger joint item is the McGrilled Chicken Curry Rice.
fast food (Page 46)
The collapse of McDonald’s Japan continued as the company recorded declining year-over-year sales for the 12th consecutive month at the end of March. The situation is dismal, as whatever the company does seems to end in failure.
Its 100-yen menu (about one US dollar) and free giveaways no longer impress customers who have grown accustomed to deflationary pricing. Its “Food in 60 seconds or next burger free” campaign, which the company initiated in January as a measure to help revive fortunes, also failed to deliver. And there doesn’t appear to be any light at the end of the tunnel. Its most recent venture, free gum and other “unique”gifts to purchasers of breakfast sets, has been roundly criticized on the Internet as being a “hackneyed idea.”
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Yoshinoya has been serving “tasty, low-priced and quick” gyudon (beef bowls) in Japan for over a century. In recent years, the chain’s bright orange signs can also be found at around 600 locations throughout Southeast Asia and the United States. It seems the world has fallen in love with the original Japanese fast food.
Now anyone can enjoy the beefy goodness of gyudon from the comfort of their own home thanks to this easy recipe. It’s the closest you’ll get to an authentic Yoshinoya beef bowl without having to put on pants.
Word has been swirling in the weeks leading up to the release of Burger King’s “anime viewing hamburger” which, as its name suggests, is a burger designed to be enjoyed while watching anime. Watching anime certainly would be an ideal snacking time, so the concept seems solid, but how is it really?
Our fast food specialist Kuzo went to investigate. Here is his report.
Cup Ramen, known to Westerners as “Grade A college student feed,” is perfectly formulated with enough sodium and other preservatives to both fuel late-night study sessions and cure massive hangovers, but nobody’s ever accused it of being a gourmet food.
The January long promotional even Enjoy! 60 Second Service at Japanese McDonald’s franchises has been making waves all over the nation’s fast food consciousness. Although a lot of negative stories have emerged over possibly being too fast or pushing the workers too much, it’s still tempting to get into the idea of ultra-fast food.
Rival Japanese burger chain Mos Burger might be feeling the heat this month as well. One outlet in particular released a statement written on a chalkboard in front of their store explaining the virtues their considerably slower service.
Domino’s Pizza, one of the world’s most well-known home delivery pizza services, has recently released a new luxury pizza in Japan– an exclusive to the pizza fast food market.
Priced at 5,800 yen (about US$66), however, you’d be right to think twice before parting with your cash; after all, this is essentially just a circle of baked dough with fancy toppings. Sure, after piling all of your favourite toppings onto a pizza pie, one might hit the 5,000 yen mark, but a large-sized pizza starting at 5,800 yen?!
This had better be something very special…
From January 4 to January 31, McDonald’s Japan will run a marketing campaign they’re calling “Enjoy! 60 Second Service”, where customers who are made to wait any more than a minute for their order during the hours of 11:00 AM to 2:00 PM will receive a coupon for a free McDonald’s burger of their choice.
Even if staff are able to prepare the order within a minute, all customers who visit during the 4-hour time frame will receive a coupon for a free small-size ‘Premium Roast Coffee’.
To prove that the campaign isn’t all talk and no substance, staff at each of the 3,300 participating McDonald’s restaurants will be required to flip over an hourglass measuring one minute each time an order is placed.
Major Japanese fast food burger chain Lotteria is celebrating its 40th Anniversary this year. In commemoration, they have brought back the infamous Tower Cheese Burger, five beef patties with five cheese slices, and introduced a five layered shrimp patty burger— each for only 500 yen (about $6.25 US) !
Sounds like great value for anyone with a carnivorous appetite, and, in case five patties sounds too overwhelming, you can also knock the tower down to three or four. Either way, they stack ’em high! …or they try, at least…
As you can probably tell from the picture above, we recently found out that reality isn’t always what the advertisements make it out to be. Is this supposed to be a lesson in facing up to the truth? Read More
Japanese fast food chain Lotteria is celebrating its 40th anniversary by bringing back the Tower Cheeseburger! Yes, the Tower Cheeseburger is nothing new: RocketNews24 has reported on it before and, of course, made an ungodly sized burger out of it (pictured above).
Worry not though, as Lotteria has a lot more in store for its big 4-0. For starters, the price of their 5-storey (five beef patties and five cheese slices) Tower Cheeseburger this year will cost a measly 500 yen! (US$6)
Burger King is currently celebrating their 5th year in Japan. But in an already saturated fast food market the famous American chain is a little late to the game.
So, in an effort to truly stand out from the crowd, Burger King Japan has designed fast food’s first black hamburger. Dubbed the Kuro Burger (lit. Black Burger), it will go on sale for a limited time starting 28 September.
The fast food experience in Japan is much different that it is in America.
In Japan, step into any fast food restaurant and you are treated with the kind of service you see in commercials. Polite and attentive staff work in seemingly perfect unison to get customers their meal as quickly as possible, all while maintaining a smile on their face.
In America, the reality isn’t so golden. Fast food staff are often uninspired and lack enthusiasm and, perhaps as one reason for that, the customers can be loud, obtrusive and sometimes even violent.
At least, this is the image people are getting from two YouTube videos that have been making the rounds in the Japanese net since this weekend.
French fries, or “furaido potato”, as they are called here in Japan, are the standard side order to all kinds of fast food. Which fast food shop has the best tasting fries in Japan? My Navi News decided to find out by canvassing 1000 working men and women from the ages of 22 to 32 on Japanese social networking service Mixi.
The results show the top fast food shops ranked by their french fries along with a few select comments from those polled. Their occupations and genders are also shown and although there may not be any direct correlation in occupation to french fry tastes, their education does suggest a discerning taste in french fry eating. The gender of the people taking the survey appears to have absolutely no significance except that ‘gender role-happy’ Japan cares about such information.
The survey was conducted by simply asking, “Which fast food restaurant makes the best french fries?”
And the winners are… Read More
They don’t mess around in Italy. Next to the regular french fries on the McDonald’s menu, you’ll find Miami Fries. Customers regularly substitute these fries with the combo sets. Read More
Okay, it’s a fact that the Japanese love “gyu-don“— braised beef and onions on rice, sometimes topped with a raw egg. All over Japan, you can find a gyudon shop on almost every street. But what if you’re in a mood for something other than a beef rice bowl? Well, we’ve found a shop that offers an excellent alternative, “buta-don“, or pork on rice. And we’re not talking about just any regular buta-don. At this shop, you can order an extra-large buta-don that really piles the pork on – so much, in fact, that you can barely see the bowl beneath all the pork! Read More
If you haven’t had it happen to you yet, statistically speaking, at some point in your life you will fall victim to someone eating your ice cream. Your. Ice. Cream! Avoid such a tragedy with Ben & Jerry’s Euphori-Lock, a combination lock that fits on to pint cartons of ice cream, available for under $7 (US). Basically, it’s a two-part plastic security ring that slips around the upper lid.
You will stop thinking in minutes and hours, and start seeing time in terms of cheeseburgers and milkshakes, if the McDonald’s new ad campaign’s persuasive power works its charms.
Summer is a competitive time for beverage companies, who duke it out to get those thirsty, hot customers. Actually, manufacturers (as well as regular people) are still contending this year with a lean, electricity-short summer, a season when the demand for power understandably goes up. Amid all these circumstances, those of you who yearn for an unsweet soft drink should have a crack at ‘Pepsi Black’, coming mid-June.

















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