Aomori Prefecture’s regional soul food is…English Toast lunch pack sandwiches?

Well, this was a bizarre discovery. 

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Japanese World Cup team’s manners awesome as usual, locker room pics after unexpected win show

Japanese fans at stadium continue their considerate tradition too.

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How do you explain Japan’s historic World Cup win against Germany to the common man?

Japan beating Germany 2-1 was pretty incredible, and we explain just how so using Dragon Ball, women’s wrestling and… monetary measures?

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Mister Donut welcomes Jigglypuff to its Pokémon doughnut range in Japan

There’s only a limited time to catch it, though!

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Black Thunder becomes an epic chocolate dessert at Japanese cafe chain

Tiny chocolate gets a massive overhaul, thanks to the chain known for huge desserts.

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McDonald’s Japan’s Fuwatoro Tamago Noko Demi Gurakoro is coming to warm us up this winter

Name doesn’t exactly roll off the tongue, but it should still go in your belly.

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Mister Donut lucky bags basically pay you in Pokémon for eating donuts, being a hero to friends

There’s no luck involved with this guaranteed-awesome bundle of sweets and merch.

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Asahi Breweries to gift its over 3,000 employees with 30,000 yen each to eat out

Christmas is coming early for Asahi Breweries workers.

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Japanese construction firms hoping to attract talent from eSports to operate machinery

It’s Minecraft meets The Last Starfighter.

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Bottled hot water selling like bottled hot cakes in Japan

Hot water is the hottest water around.

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Burger King adds a matcha pie to the menu in Japan for a limited time

This is not a drill, matcha lovers!

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We find Italian Soba at an Aomori fish market that insisted it’s perfect for the beach

Italian-style Japanese? Or Japanese-style Italian? We just couldn’t decide. 

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Japan’s purring cat cuddle cushions evolve into an even higher form of virtual pet life【Photos】

Premium MeowEver gives you the warmth, softness, shape, and even weight of cuddling the pet cat you can’t own.

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Dr. Martens’ Thirty-six Views of Mt. Fuji collection is a work of wearable art

The Great Wave off Kanagawa meets street style for a new generation.

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How drunk can Awamori Jelly infused with liquor from Okinawa make us?

When in Okinawa, drink (or eat!) awamori!

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Why are the roads so wide in Hokkaido? Simple question has a simple answer

Local resident reveals the real reason why their roads are wider than other parts of Japan.

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We find the best “homestyle” onigiri at a super local chain of convenience stores

We encounter delectable rice balls that could have been made by mom on an island far from Japan’s mainland.

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Ramen-based fuel now powers one of Japan’s most beautiful sightseeing railways

Leftover tonkotsu broth gets a new purpose in Kyushu.

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Japanese Caramel Corn snack becomes an ice cream, and fans are raving about it

Think Cheetos ice cream with caramel and you’re halfway on the track to what this tastes like.

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Japan forced to call off first-ever unmanned Moon-landing attempt

I swear, one of these days, OMOTENASHI… Bang, zoom, right to the Moon!

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