Naomi Watanabe sports Adidas stripes in her hair to celebrate becoming brand ambassador

Some are simply given a title, but others–like Naomi Watanabe–wear it proudly.

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Meow’s that? 2022’s ranking of the top cat names in Japan

For the third year in a row, this particular name takes the top spot for all felines, male or female.

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Batman’s Gotham City creates first-ever sister city relationship…with a real city in Japan

Japanese municipality gets well-earned recognition for its bat emblem and bat castle.

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Business trends suggest young Japanese people just aren’t into jeans any more

Blue jeans are not their lovers.

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Cosplaying in Tokyo as Beijing Olympics mascot Bing Dwen Dwen…Mr. Sato style【Photos】

Mr. Sato sets out to spread joy and feel the love for the adorable Olympic panda…maybe?

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Matcha cake from one of Japan’s top tea towns has a one-month wait, but is it worth it?【Taste test】

Teen shogi phenomenon Sota Fujii sets off surge in popularity for the Chabatake.

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Japanese mum’s secret curry recipe puts a new spin on the beloved dish

Impressive meal that’s easy to make, thanks to this handwritten recipe from a gacha capsule toy machine.

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McDonald’s Japan’s new bite-sized churros aren’t what we thought they would be

There’s a reason why they only come in packs of four. 

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Ghibli Museum store shares the task all new employees struggle with, and how to overcome it【Vid】

Catbus? Adorable! Cat jar? Scourge of new staff members.

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Sake brand Dassai increases workers’ starting pay by over 40 percent, pledges to double salaries

Japan’s best-loved sake brewer gives people another reason to love them.

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We investigate whether the “Beijing Olympics” is, in fact, real

Our Japanese-language reporter Seiji Nakazawa brings us news straight from the source.

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Tokyo ramen chain brings the heat with Carolina Reaper miso soup

Come on, baby. Don’t fear the reaper.

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Need a work-from-home office fast? Set up this Japanese cardboard desk in less than 1 minute

Eco-friendly *and* tiny-home-friendly.

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We Pokémon GO to Utsunomiya City for some Pokétourism

Join us on a Polywhirlwind tour of Utsunomiya.

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A cherry blossom menagerie of animals and designs is coming to Fukuoka’s TeamLab Forest museum

Get in the spirit of spring with amazing interactive digital art exhibits!

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How to use Japan’s revolving sushi capsule toy for a literal revolving sushi meal at home

Warning! This idea comes from Mr. Sato.

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Lindt Japan keeps the sakura sweets coming with new cherry blossom dessert drink, macarons

Swiss chocolatier’s Japan branches keep the pedal/petal to the metal for sakura sweets season.

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The top 10 poses trending with Japanese teens, as demonstrated by a couple of ossan

Two middle-aged guys look to teen culture to reignite their inner kawaii.

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Japanese microcar owner’s tiny automobile collection turns heads in Japan

The cutest cars you’ll ever see!

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American’s Japanese calligraphy gets called “cultural appropriation,” Japanese Twitter disagrees

Messages of thanks and support come flooding in for shodo beginner.

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