This year, KitKat is bringing everyday goods like pouches, tumblers, and towels to make the holiday feel much more adorable.
collaboration
This nostalgic merch lineup will transport you right back in time to your youth without needing to fall down any wells.
Cute carnage is back in vogue right now, but don’t worry–this new product series doesn’t come with any actual blood splattered on it.
Grown-ups who first learned responsibility by taking care of virtual pets can now take care of their responsibilities with those virtual pets.
Set your heart aflutter with an impressive 92 goods from six nostalgic and beloved stories that first ran in Ribon.
The popular volleyball anime and famous Sendai confectionaries serve up a winning combination in specially created commemorative package designs.
Don’t panic–these “burgers” aren’t a combination of meat and sweets but are rather burger-shaped cookie sandwiches in Kirby-inspired pink.
Shibuya is going to the dogs in the cutest way possible–and you can now take them home to share with family and friends.
Hello! Clinique offers shoppers in Japan the chance to score some exclusive collaborative bonus goods by spending a certain amount on products.
There are no Krabby Patties to be found inside but plenty of other useful nautical nonsense.
Tie-up with the country’s top ramen chain fuses two comfort foods together for a limited time.
Our reporter also spotlights some of her favorites from across the kawaii eras of Hello Kitty, whose 50th anniversary celebration is next year.
Stylish shoes, clothes, and accessories in red, silver, and black all pay homage to Japan’s first serialized animation.
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