Matcha Ofukumochi: One of Japan’s most deliciously direct desserts【Taste test】

What you see is what you get, and exactly what we want, with this regional treat.

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Mt. Fuji festival to combine fireworks and cherry blossoms for unforgettably beautiful night

“One-of-a-kind premium fireworks” event offers amazing views with eye-popping ticket prices.

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7-Eleven Japan’s sweet potato smoothie goes viral on social media

No other convenience store drink stands up to this one right now.

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Best all-you-can-eat sushi in Tokyo? High-end restaurant wows with great value-for-money deal

Eat sushi to your heart’s content, with no time limit.

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Aomori says they’ll sell snow shovels shaped by sustainable seashell-scrap substance Shelltec

Read that five times fast.

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Japan’s plum blossom season is here, and after-dark garden is one of the best spots to see them

One of Japan’s three most beautiful gardens gets even more beautiful with special ume illumination event.

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Which of Japan’s big three beef bowl chains has the best tonjiru pork miso soup?【Taste test】

Yoshinoya, Matsuya, and Sukiya battle it out with each other plus a dark horse contender as we go looking for the tastiest pork miso soup.

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That time we were either genius or insane to eat natto with Yukimi Daifuku per official advice

Plus, we tried crafting even crazier natto x mochi ice cream variations featuring kimchi, squid, and more. 

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Traveler at Japan’s Kansai International Airport confirmed infected with measles, caution urged

If you were at Osaka’s major international airport earlier this month, you’ll want to keep an eye on your physical condition for the next few weeks.

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Pokémon Slowpoke Powdered Rice Topping tastes like liquid for noodles【Taste test】

Honorary Pokémon governor of Udon Prefecture has a treat that might be even tastier than his tail.

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7-Eleven Japan teams up with gourmet Mochizuki-san manga for a line of hefty, bingeable foods

It’s a collaboration that seemed destined to happen, but will the real deal meet the high expectations–and high calories–of the popular manga? 

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Nana’s Green Tea releases unique sakura treats for cherry blossom season in Japan

Anyone up for a salty sakura lassi?

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Pepsi Zero Peach is being released in one area of Japan

An exclusive limited-edition flavour for a very special event.

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Our reporter successfully quits high-stakes capsule machines… but this one feels like a lock!

He can stop anytime he wants. He just doesn’t want to this time.

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Family Mart unleashes sweet cats in Japan for Cat Day, but do they taste as good as they look?

New collection brings the cute to this Japanese convenience store chain for a limited time.

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Sleep in a futuristic space pod at this interstellar capsule hotel just outside of Tokyo

You don’t need millions of dollars to head to the final frontier.

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Family Mart becomes Family Nyart with new range of sweets for Cat Day in Japan

Japanese convenience store chain serves up the cutest treats for cat lovers.

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Starbucks Japan reveals new sakura drinkware collection, inspired by evening cherry blossoms

Tumblers, mugs, Stanley cups…and a blanket to keep you warm during night-time hanami picnics.

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Starbucks Japan unveils new matcha cherry blossom Frappuccino for sakura season

Special release includes a Sakura Roasted Green Tea Latte filled with Japanese ingredients. 

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Foreigner-friendly maid cafe adds translation panels to Akihabara location

Technology hopes to help visitors from overseas more thoroughly enjoy a unique aspect of Akiba culture.

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